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What is Vista?

Vista is an all-encompassing insight-as-a-service platform designed to provide businesses of all sizes with mobile location intelligence, analytical tools, and media performance metrics that deepen their understanding of consumer behaviors and competitive dynamics. It offers pre-analyzed insights applicable to any geographic region, which can be effortlessly exported in a variety of accessible formats. By catering to analysts with varying expertise, Vista ensures that firms can utilize diverse tools tailored to their specific needs. Furthermore, the platform aggregates and anonymizes data, allowing for smooth integration into existing operational processes. Companies also have the advantage of personalized reports and analyses developed by a specialized team of data scientists and GIS professionals, which enriches the insights available to them. For example, the platform can trace the locations of visitors 30 minutes prior to or following their time spent at a particular site, while also pinpointing the key geographic regions that drive visitor traffic. Such advanced features empower organizations to make data-driven decisions that are well-informed and strategically sound. Ultimately, the combination of robust analytics and tailored insights positions Vista as an invaluable asset for any business aiming to enhance its operational efficacy.

What is PlaceIQ?

Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.

Media

Media

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

UberMedia

Date Founded

2010

Company Location

United States

Company Website

ubermedia.com

Company Facts

Organization Name

Precisely

Date Founded

1968

Company Location

United States

Company Website

www.placeiq.com

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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