Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Code-Cube.io Reviews & Ratings
    7 Ratings
    Company Website
  • CampaignTrackly Reviews & Ratings
    57 Ratings
    Company Website
  • FirstPromoter Reviews & Ratings
    64 Ratings
    Company Website
  • GWI Reviews & Ratings
    198 Ratings
    Company Website
  • SurveySparrow Reviews & Ratings
    3,065 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • CallTrackingMetrics Reviews & Ratings
    937 Ratings
    Company Website
  • TIMi Reviews & Ratings
    68 Ratings
    Company Website
  • Google Cloud BigQuery Reviews & Ratings
    2,017 Ratings
    Company Website
  • SurveyJS Reviews & Ratings
    62 Ratings
    Company Website

What is Nielsen Marketing Optimization?

Elevate your brand by making informed, data-centric decisions through a thorough comprehension of the essential elements that drive sales. Boost the value of sponsorships, engage with your audience, and transform fans into dedicated customers. Nielsen utilizes an extensive survey approach, with sizable sample populations and advanced modeling techniques to uncover consumer attitudes and behaviors. By employing metrics such as ad recall, awareness, and consideration, we help brands connect their goals to tangible campaign outcomes. Our meticulously designed surveys distinguish between control and exposed groups, effectively illustrating the impact on each brand's key performance metrics. This empowers marketers to make quick and confident decisions that can significantly shift public perception, ultimately enhancing customer relationships. Additionally, leveraging these insights allows brands to adjust their strategies in real-time, ensuring they align more closely with audience expectations and needs for continuous improvement. Overall, this process not only fosters brand loyalty but also cultivates a deeper connection with consumers.

What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

Media

Media

Integrations Supported

AT Internet
Adobe Analytics
Awin
COZYROC SSIS+ Suite
Criteo
Daisycon
Eulerian
Google Data Studio
Google Marketing Platform
Instagram
Kelkoo Group
MSIGHTS
Microsoft Power BI
SaleCycle
Salesforce
Telegram
TikTok
Tradedoubler
Tripadvisor
trivago

Integrations Supported

AT Internet
Adobe Analytics
Awin
COZYROC SSIS+ Suite
Criteo
Daisycon
Eulerian
Google Data Studio
Google Marketing Platform
Instagram
Kelkoo Group
MSIGHTS
Microsoft Power BI
SaleCycle
Salesforce
Telegram
TikTok
Tradedoubler
Tripadvisor
trivago

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

1500€/month
Basic
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/marketing-optimization/

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Popular Alternatives

LeadsRx Attribution Reviews & Ratings

LeadsRx Attribution

LeadsRx, Inc.

Popular Alternatives

Keen Reviews & Ratings

Keen

Keen Decision Systems
ROIVENUE Reviews & Ratings

ROIVENUE

ROIVENUEâ„¢
Dreamdata.io Reviews & Ratings

Dreamdata.io

Dreamdata