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What is Vya?

Direct mail continues to be an effective strategy for generating new sales and attracting potential customers, providing significant advantages to businesses in numerous industries. At Vya, we are prepared to manage your entire direct mail campaign, from the initial corporate strategy to the final delivery into the hands of consumers. By combining our intuitive MRM systems with our established printing solutions, we offer tailored templates, simplified approval workflows, effective project oversight, and considerable cost reductions on printing and postage. Our committed print and fulfillment experts are available to assist you with a variety of options, including conventional mailers, Every Door Direct Mail® (EDDM®) initiatives, dimensional mailers, custom kits, and more, helping your campaign stand out in a crowded marketplace. Furthermore, we merge our deep knowledge of printing and direct mail with our marketing resource management technology to provide a comprehensive range of services. This integrated approach allows for local customization, list acquisition, efficient data management, and seamless printing and distribution, all designed to bolster your marketing initiatives. By utilizing our all-encompassing solutions, you can guarantee that every element of your direct mail campaign is executed with precision and excellence, ultimately leading to greater customer engagement and sales success. Our commitment to quality and innovation ensures that your marketing efforts resonate effectively with your target audience.

What is DynamiScan?

DynamiScan streamlines the scanning process for offers redeemed from plastic postcard mailers at the point of sale, allowing you to accurately identify which demographics respond to your advertising, discover the most successful offers, and ascertain which combinations of demographics and offers generate the highest sales figures. In addition, DynamiScan collects names and addresses from every participant, enabling businesses to avoid targeting demographics that are unlikely to respond, ultimately leading to significant cost savings. By obtaining complete contact information for all new customers, you can make informed decisions about which offers to promote and which individuals to include in your mailing campaigns. This cutting-edge tool facilitates the profiling of your customer base through a single postcard mailing. While many marketers depend on limited data, A/B testing, and gut feelings to guide their strategies, true success is achieved by meticulously monitoring your direct mail initiatives and effortlessly analyzing the results. The platform is designed so that no specialized knowledge is required to harness its full potential! With DynamiScan, you can seamlessly track direct mail effectiveness, analyze campaigns, and evaluate your mail strategies, enhancing your marketing endeavors efficiently and effectively. Thus, businesses can maximize their return on investment through informed targeting and strategic planning.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vya Systems

Date Founded

1991

Company Location

United States

Company Website

www.vyasystems.com

Company Facts

Organization Name

DynamiCard

Date Founded

2006

Company Location

United States

Company Website

dynamicard.com/tracking-and-analytics/

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Web to Print

Approval Workflow
Customizable Templates
Multi-Store
Order Management
Product Configurator
Quotes / Estimates
SEO Management
Templates
Website Management

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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