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What is WPLytic?

WPLytic is a self-hosted analytics solution designed specifically for WordPress, focusing on delivering fast performance while upholding strict privacy standards. By keeping all data on your own server, it eliminates the need for cookies and external scripts, thus fully complying with privacy regulations like GDPR, CCPA, and PECR. The plugin supports unlimited tracking of pageviews, sessions, custom events, and conversions without any caps, making it suitable for a wide range of websites, from e-commerce stores to marketing agencies and landing pages. Its customizable event and tag system allows users to track detailed user interactions such as clicks, purchases, and form submissions. What sets WPLytic apart is its AI-powered insights feature, which provides immediate, actionable answers about site traffic and user behavior. It also offers segmentation by user roles or behaviors, enabling more precise analytics tailored to specific audiences. Since it operates without cookies, there is no need for cookie consent banners, easing compliance burdens and improving visitor experience. WPLytic is a privacy-first alternative to Google Analytics that is built natively for the WordPress ecosystem, ensuring seamless integration. It empowers businesses and marketers to gain valuable insights without compromising on privacy or control. Overall, WPLytic is an excellent choice for WordPress users who want detailed analytics with total data ownership and compliance.

What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

Media

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Media

No images available

Integrations Supported

WordPress

Integrations Supported

WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$99/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WPLytic

Date Founded

2022

Company Location

Romania

Company Website

wplytic.com

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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