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What is WeatherAds?

Boost your conversion rates by presenting ads that engage the most responsive audiences at pivotal times. Contextually relevant advertisements result in higher quality scores and reduced advertising costs, which in turn enhances the overall effectiveness of your campaigns. With our user-friendly visual rules builder, you gain unparalleled flexibility and control, enabling you to quickly create, launch, and expand powerful weather-based automations for your advertising strategies. WeatherAds harnesses premium, detailed global weather data, allowing you to target audiences accurately on an international scale. Seamlessly connect your Google Ads MCC at the managerial level, alongside Facebook Business Manager and DV360 partner accounts, while anticipating Bing and YouTube integrations in the near future. Our platform offers real-time ad mapping, activation logs, and automation reports, making it easier to track and evaluate your campaign's performance as it progresses, so you can implement data-driven modifications in real-time. Such comprehensive insights are crucial in effectively optimizing your advertising approach, ensuring you stay ahead of your competition. By leveraging these advanced features, you can transform your advertising efforts into a highly efficient and responsive system.

What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Weather Unlocked

Date Founded

2016

Company Location

United Kingdom

Company Website

www.weatherunlocked.com

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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