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What is WebMax START?

START is an innovative point-of-sale software that synchronizes with online platforms and data sources in real-time, providing a seamless experience for both home buyers and lenders. WebMax presents a robust website provisioning solution specifically designed for mortgage companies, allowing them to efficiently oversee corporate, branch, loan officer, DBA, and partner/affinity websites. This system prioritizes the creation of lead-generating mortgage websites equipped with prequalification options and 1003 applications, which integrate smoothly with specialized Customer Relationship Management (CRM) systems, Loan Origination systems, pricing tools, Decision Engines, and various third-party applications. Loan officers and brokers can leverage this system to boost their online lead generation and enhance their conversion rates significantly. Additionally, companies have the option to either select from pre-designed WebMax templates or submit their own design files for development under the MortgageWare Solution framework. This adaptable strategy not only empowers mortgage professionals to elevate their online presence but also streamlines their operational workflows effectively. By integrating these advanced tools, mortgage companies can position themselves more competitively in the digital landscape.

What is Lendware?

Stop losing deals to disorganized processes. Lendware is the mortgage CRM built to unite your entire team — from loan officers to enterprise executives — on one powerful platform. Lendware's lead conversion tools keep prospects moving through your pipeline with automated nurture sequences, smart workflows, and real-time visibility into every touchpoint. No more leads falling through the cracks. With a complete marketing toolkit built in, Lendware helps you generate more leads, strengthen client relationships, and grow your loan portfolio — without needing a separate marketing platform. Lendware Predict takes it further with AI propensity models that identify which borrowers in your database are most likely to transact, so your team always knows where to focus. Centralized reporting, enterprise-grade compliance controls, and 100+ integrations make Lendware the last CRM your mortgage business will ever need.

Media

Media

Integrations Supported

FormFree

Integrations Supported

ARIVE
BoomTown
Encompass
Facebook
Gmail
LeadMailbox
LendingPad
Microsoft Outlook
OSE
Redfin
SimpleNexus Mortgage Platform
Trulia
Zapier
Zillow
leadpops
realtor.com

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WebMax

Date Founded

2015

Company Location

United States

Company Website

webmaxco.com/point-of-sale/

Company Facts

Organization Name

Lendware

Date Founded

2019

Company Location

United States

Company Website

lendware.ai/

Categories and Features

Mortgage and Loans

Not specified

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Mortgage and Loans

Not specified

Sales Tracking

Activity Dashboard
Alerts / Notifications
Email Templates
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

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