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What is WebTrak?

WebTrak™ significantly boosts the functionality of MarketWide™ by tracking a variety of website metrics, including the number of visitors, pages accessed, geographic locations, device types, operating systems, browsers, referral sources, and conversion rates. It meticulously captures website interaction data at two levels: by individual visitors and by specific pages, providing a detailed perspective on user sessions that may span multiple pages. This tool gathers and integrates engagement data in real-time into your marketing system, effectively combining both online and offline customer information. By offering such integration, WebTrak™ empowers you with essential insights that can lead to more informed strategic choices. Furthermore, to align with GDPR standards, it distinguishes between identifiable visitors and anonymous ones, thereby ensuring ethical data management practices. This two-tiered tracking system not only deepens the understanding of user behavior but also fine-tunes marketing strategies for enhanced outcomes. Overall, WebTrak™ serves as a critical asset for businesses aiming to leverage data for improved performance and customer engagement.

What is LeadLander?

LeadLander enables users to uncover the identities of anonymous visitors to their websites. Recognized as one of the leading analytics tools for website visitors, LeadLander boasts several important features. Its user-friendly dashboard simplifies the process of making informed decisions. Users can effortlessly track who is visiting their site, including details about the latest visitors and sometimes specific individuals. Additionally, LeadLander provides comprehensive insights about each visitor, detailing their navigation through your site as well as relevant company information such as website URL, physical address, and contact number. This wealth of information empowers teams in sales, business development, and marketing to concentrate their efforts on prospecting and follow-up strategies, ultimately enhancing their chances of closing sales. Furthermore, by identifying the most frequently visited pages, businesses can assess the effectiveness of both their outbound and inbound marketing campaigns. Ultimately, LeadLander serves as a critical tool for optimizing engagement and increasing conversion rates.

Media

Media

Integrations Supported

MarketWide
SugarCRM

Integrations Supported

Adobe Marketo Engage
Campaign Monitor
Desktop.com
HubSpot CRM
HubSpot Customer Platform
Mailchimp
Salesforce
Salesloft
Wufoo
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$75/month
LeadLander's fees are based on the number of leads that we can identify from your website. Leads are qualified as website visitors that are reconciled to a company level (all ISP or non-reconcilable visits are not counted as leads). We work with either a fixed or flex (month to month) price options that are tailored to companies from SMB to Enterprise.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DSI

Company Location

United States

Company Website

www.dsimarketingservices.com/webtrak/

Company Facts

Organization Name

LeadLander

Date Founded

2006

Company Location

United States

Company Website

leadlander.com

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking

Sales Intelligence

CRM Integration
Data Enrichment
Data Import/Export
Email Integration
Lead Scoring
Prospecting Tools
Reporting/Analytics

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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