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What is WebTrak?

WebTrak™ significantly boosts the functionality of MarketWide™ by tracking a variety of website metrics, including the number of visitors, pages accessed, geographic locations, device types, operating systems, browsers, referral sources, and conversion rates. It meticulously captures website interaction data at two levels: by individual visitors and by specific pages, providing a detailed perspective on user sessions that may span multiple pages. This tool gathers and integrates engagement data in real-time into your marketing system, effectively combining both online and offline customer information. By offering such integration, WebTrak™ empowers you with essential insights that can lead to more informed strategic choices. Furthermore, to align with GDPR standards, it distinguishes between identifiable visitors and anonymous ones, thereby ensuring ethical data management practices. This two-tiered tracking system not only deepens the understanding of user behavior but also fine-tunes marketing strategies for enhanced outcomes. Overall, WebTrak™ serves as a critical asset for businesses aiming to leverage data for improved performance and customer engagement.

What is MarketWide?

MarketWide stands as DSI's innovative database marketing solution tailored for businesses and marketing firms alike. For those who manage customer or lead databases and aim to engage directly with their clientele, MarketWide facilitates the strategic formulation and implementation of complex direct marketing campaigns. Our advantage in the market stems from our low overhead, which allows us to provide this sophisticated and efficient software at a more competitive price than our less effective rivals. Look forward to the thrilling enhancements planned for MarketWide 5.3, designed to simplify and automate the essential tasks involved in directing marketing efforts. Users will have the capability to create and store specific criteria and segments in a library for future reference, promoting better organization. MarketWide also supports the development and implementation of extensive direct marketing initiatives, whether via email, direct mail, or telemarketing channels. Its strong data mining features enable users to collect critical business insights that can sharpen their marketing approaches. With a focus on an intuitive user experience, MarketWide empowers companies to adeptly navigate the intricacies of their marketing endeavors, ensuring success in an increasingly competitive landscape. This robust platform not only enhances efficiency but also encourages creativity in how businesses connect with their customers.

Media

Media

Integrations Supported

MarketWide
SugarCRM

Integrations Supported

WebTrak

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

DSI

Company Location

United States

Company Website

www.dsimarketingservices.com/webtrak/

Company Facts

Organization Name

Decision Software

Date Founded

1989

Company Location

United States

Company Website

www.dsimarketingservices.com/marketwide.php

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration

Email Marketing

A/B Testing
Auto-Responders
Drip Campaigns
Event Triggered Email
Image Library
Mailing List Management
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Drip Campaigns
Lead Scoring
Segmentation
Social Marketing
Website Visitor Tracking

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