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What is WebTrak?

WebTrak™ significantly boosts the functionality of MarketWide™ by tracking a variety of website metrics, including the number of visitors, pages accessed, geographic locations, device types, operating systems, browsers, referral sources, and conversion rates. It meticulously captures website interaction data at two levels: by individual visitors and by specific pages, providing a detailed perspective on user sessions that may span multiple pages. This tool gathers and integrates engagement data in real-time into your marketing system, effectively combining both online and offline customer information. By offering such integration, WebTrak™ empowers you with essential insights that can lead to more informed strategic choices. Furthermore, to align with GDPR standards, it distinguishes between identifiable visitors and anonymous ones, thereby ensuring ethical data management practices. This two-tiered tracking system not only deepens the understanding of user behavior but also fine-tunes marketing strategies for enhanced outcomes. Overall, WebTrak™ serves as a critical asset for businesses aiming to leverage data for improved performance and customer engagement.

What is Mouseflow?

Mouseflow serves as a comprehensive behavior analytics tool utilized by teams in Product, Marketing, UX Design, and Analytics to boost conversion rates and enhance website experiences. By providing session recordings, Mouseflow enables you to observe user interactions closely, while heatmaps reveal areas of significant interest to your audience. This groundbreaking platform stands out with its automatic friction detection feature, helping users identify the most relevant recordings to review without the need to sample across different plans. Additionally, heatmaps can be generated for every page on your site, allowing for detailed filtering based on a variety of parameters, thereby facilitating a deeper understanding of user behavior. Overall, Mouseflow equips teams with essential insights to optimize their digital strategies effectively.

Media

Media

Integrations Supported

MarketWide

Integrations Supported

Adobe Analytics
Freshdesk
HubSpot CRM
HubSpot Customer Platform
Joomla!
Optimizely One
Peaka
PrestaShop
SITE123
Segment
Shopify
Sitejet
Squarespace
Stackreaction
StarfishETL
Usabilla
Weebly
Wix
Zendesk

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$31 per month when paid yearly
$39 per month when paid monthly
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

DSI

Company Location

United States

Company Website

www.dsimarketingservices.com/webtrak/

Company Facts

Organization Name

Mouseflow

Date Founded

2010

Company Location

Denmark

Company Website

mouseflow.com

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

Categories and Features

AB Testing

Not specified

Customer Feedback

Alerts / Notifications
Behavior Analytics
Net Promoter Score (NPS)
Surveys
User Testing Tools
Website Feedback

Customer Journey Mapping Tools

Behavioral Analytics
Collaboration
Surveys & Feedback

Digital Analytics

Not specified

Heatmap

Behavioral Mapping
Dynamic Maps
Element Analytics
Website Analytics

Session Replay

Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys
User Research

Visual Feedback

Not specified

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Problem Area Alerts

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