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What is WebTrak?

WebTrakâ„¢ significantly boosts the functionality of MarketWideâ„¢ by tracking a variety of website metrics, including the number of visitors, pages accessed, geographic locations, device types, operating systems, browsers, referral sources, and conversion rates. It meticulously captures website interaction data at two levels: by individual visitors and by specific pages, providing a detailed perspective on user sessions that may span multiple pages. This tool gathers and integrates engagement data in real-time into your marketing system, effectively combining both online and offline customer information. By offering such integration, WebTrakâ„¢ empowers you with essential insights that can lead to more informed strategic choices. Furthermore, to align with GDPR standards, it distinguishes between identifiable visitors and anonymous ones, thereby ensuring ethical data management practices. This two-tiered tracking system not only deepens the understanding of user behavior but also fine-tunes marketing strategies for enhanced outcomes. Overall, WebTrakâ„¢ serves as a critical asset for businesses aiming to leverage data for improved performance and customer engagement.

What is OnTrak Software?

OnTrak Software provides an all-encompassing cloud platform designed for point-of-sale management and tracking, specifically aimed at distributors dealing with beer, wine, and spirits, allowing them to efficiently oversee and control their POS marketing initiatives, adherence to draught line regulations, and the visibility of tap handle placements. The platform incorporates a variety of modular features, including SignTrak for optimizing custom signage and cost oversight; PermaTrak for real-time monitoring of permanent POS inventory; MenuTrak for automating the creation of beverage menus and managing supplier reimbursements; LineTrak for scheduling and confirming draught system cleaning through GPS tracking and compliance documentation; and SampleTrak for recording and assessing beverage sampling activities along with their related inventory expenses. By consolidating essential functions such as ordering, automated workflows, integrated approval processes, and digital management of POS information, OnTrak substantially improves operational efficiency, minimizes errors, quickens time-to-market, effectively manages POS-associated expenses, and enhances governance with suppliers. This comprehensive strategy not only streamlines the management process but also empowers distributors to make better-informed decisions regarding their marketing and compliance strategies, ultimately contributing to stronger business outcomes. With such a robust suite of tools at their disposal, distributors can confidently navigate the complexities of the beverage market.

Media

Media

Integrations Supported

MarketWide
MenuTrak
SugarCRM

Integrations Supported

MarketWide
MenuTrak
SugarCRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DSI

Company Location

United States

Company Website

www.dsimarketingservices.com/webtrak/

Company Facts

Organization Name

OnTrak Software

Date Founded

2004

Company Location

United States

Company Website

www.ontraksoftware.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Point of Sale

Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
eCommerce Integration

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