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What is WebTrak?

WebTrak™ significantly boosts the functionality of MarketWide™ by tracking a variety of website metrics, including the number of visitors, pages accessed, geographic locations, device types, operating systems, browsers, referral sources, and conversion rates. It meticulously captures website interaction data at two levels: by individual visitors and by specific pages, providing a detailed perspective on user sessions that may span multiple pages. This tool gathers and integrates engagement data in real-time into your marketing system, effectively combining both online and offline customer information. By offering such integration, WebTrak™ empowers you with essential insights that can lead to more informed strategic choices. Furthermore, to align with GDPR standards, it distinguishes between identifiable visitors and anonymous ones, thereby ensuring ethical data management practices. This two-tiered tracking system not only deepens the understanding of user behavior but also fine-tunes marketing strategies for enhanced outcomes. Overall, WebTrak™ serves as a critical asset for businesses aiming to leverage data for improved performance and customer engagement.

What is OnTrak Software?

OnTrak Software provides an all-encompassing cloud platform designed for point-of-sale management and tracking, specifically aimed at distributors dealing with beer, wine, and spirits, allowing them to efficiently oversee and control their POS marketing initiatives, adherence to draught line regulations, and the visibility of tap handle placements. The platform incorporates a variety of modular features, including SignTrak for optimizing custom signage and cost oversight; PermaTrak for real-time monitoring of permanent POS inventory; MenuTrak for automating the creation of beverage menus and managing supplier reimbursements; LineTrak for scheduling and confirming draught system cleaning through GPS tracking and compliance documentation; and SampleTrak for recording and assessing beverage sampling activities along with their related inventory expenses. By consolidating essential functions such as ordering, automated workflows, integrated approval processes, and digital management of POS information, OnTrak substantially improves operational efficiency, minimizes errors, quickens time-to-market, effectively manages POS-associated expenses, and enhances governance with suppliers. This comprehensive strategy not only streamlines the management process but also empowers distributors to make better-informed decisions regarding their marketing and compliance strategies, ultimately contributing to stronger business outcomes. With such a robust suite of tools at their disposal, distributors can confidently navigate the complexities of the beverage market.

Media

Media

Integrations Supported

MarketWide
SugarCRM

Integrations Supported

MenuTrak

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

DSI

Company Location

United States

Company Website

www.dsimarketingservices.com/webtrak/

Company Facts

Organization Name

OnTrak Software

Date Founded

2004

Company Location

United States

Company Website

www.ontraksoftware.com

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Point of Sale

Not specified

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