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What is WebTrak?

WebTrak™ significantly boosts the functionality of MarketWide™ by tracking a variety of website metrics, including the number of visitors, pages accessed, geographic locations, device types, operating systems, browsers, referral sources, and conversion rates. It meticulously captures website interaction data at two levels: by individual visitors and by specific pages, providing a detailed perspective on user sessions that may span multiple pages. This tool gathers and integrates engagement data in real-time into your marketing system, effectively combining both online and offline customer information. By offering such integration, WebTrak™ empowers you with essential insights that can lead to more informed strategic choices. Furthermore, to align with GDPR standards, it distinguishes between identifiable visitors and anonymous ones, thereby ensuring ethical data management practices. This two-tiered tracking system not only deepens the understanding of user behavior but also fine-tunes marketing strategies for enhanced outcomes. Overall, WebTrak™ serves as a critical asset for businesses aiming to leverage data for improved performance and customer engagement.

What is SmarterStats?

SmarterStats delivers authentic web log analytics, offering an in-depth insight into the popularity and performance of your online presence. Unlike Google Analytics and script-based website analytics tools, which only capture data from pages with JavaScript and visitors who enable it, log analytics ensures a more dependable measurement by recording every visitor to every page on your website. This makes it a superior choice over traditional script-based solutions. SmarterStats provides a variety of reports that assist webmasters, marketers, and business owners in analyzing traffic trends and optimizing site performance. Users can generate custom reports tailored to their specific needs, allowing for a focused approach to data analysis. Additionally, site tuning is essential for enhancing a website's performance and ensuring it is compatible with search engine requirements. By identifying common and sometimes obscure issues that could deter visitors or hinder search engine optimization, website owners can take proactive measures to enhance user experience and improve their site's visibility. Ultimately, leveraging the insights from SmarterStats can lead to a more successful online strategy.

Media

Media

Integrations Supported

MarketWide
SugarCRM

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$299 one-time payment
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

DSI

Company Location

United States

Company Website

www.dsimarketingservices.com/webtrak/

Company Facts

Organization Name

SmarterTools Inc.

Date Founded

2003

Company Location

United States

Company Website

www.smartertools.com/smarterstats/website-analytics

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Web Analytics

Campaign Management
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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