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What is Weberlo?

Weberlo stands out as a cutting-edge marketing attribution tool that specializes in real-time, cookieless tracking, which is essential for accurate marketing evaluation and compliance with privacy regulations. Its primary objective is to enhance Return On Ad Spend (ROAS) by offering advanced ad tracking functionalities. The platform provides extensive insights into the sources of organic traffic as well as the entire customer journey. Designed for effortless integration with multiple platforms, it streamlines both analytics and setup processes. Notable features of Weberlo include its real-time ad budget optimization and precise audience targeting, which contribute significantly to its effectiveness. Additionally, it tracks customer lifetime value and integrates deeply with payment systems for reliable financial reporting. By supplying high-quality data back to advertising platforms, Weberlo significantly improves ad performance, enabling more efficient optimization and cost savings. Ultimately, this software empowers marketers to make informed decisions that drive better campaign outcomes.

What is Admetrics?

Admetrics is a comprehensive marketing analytics solution designed to empower e-commerce teams with data grounded in scientific principles, thereby enhancing budget oversight and expediting decision-making processes. The platform features a wide array of tools, including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation, all tailored to meet diverse analytical needs. With its highly customizable dashboards, Admetrics effectively integrates data from multiple sources, which improves data integrity and reduces the inconvenience of switching between various applications or spreadsheets. Utilizing its innovative PRISMA model, the platform provides valuable insights into the performance of various marketing channels, such as television, offline media, and online marketplaces, while avoiding the pitfalls associated with traditional tracking and attribution techniques. Admetrics ensures meticulous documentation of all customer interactions while adhering strictly to data protection regulations, offering deep insights into customer journeys and conversion pathways. In addition, the platform's sophisticated Bayesian statistics engine facilitates rigorous testing and optimization of marketing strategies, allowing teams to fine-tune their methodologies and boost overall effectiveness. Through the utilization of these advanced features, organizations can gain a clearer understanding of their marketing performance, leading to more strategic and informed adjustments for future campaigns. Ultimately, Admetrics positions itself as an essential partner for e-commerce businesses striving for data-driven success in an increasingly competitive landscape.

Media

Media

Integrations Supported

Axis LMS
Facebook Ads
Google Ads
Google Cloud Platform
LinkedIn Ads
Meta AI
Meta Ads
PayPal
Shopify
Slack
Stripe
ThriveCart
TikTok
WooCommerce

Integrations Supported

Axis LMS
Facebook Ads
Google Ads
Google Cloud Platform
LinkedIn Ads
Meta AI
Meta Ads
PayPal
Shopify
Slack
Stripe
ThriveCart
TikTok
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

$399 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Weberlo

Date Founded

2020

Company Location

Portugal

Company Website

www.weberlo.com

Company Facts

Organization Name

Admetrics

Date Founded

2015

Company Location

Germany

Company Website

www.admetrics.io

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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