TrackAd Reviews & Ratings

TrackAd

5.0 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Ratings and Reviews 3 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 5 out of 5 stars
support 4.5 out of 5 stars

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What is Weberlo?

Weberlo stands out as a cutting-edge marketing attribution tool that specializes in real-time, cookieless tracking, which is essential for accurate marketing evaluation and compliance with privacy regulations. Its primary objective is to enhance Return On Ad Spend (ROAS) by offering advanced ad tracking functionalities. The platform provides extensive insights into the sources of organic traffic as well as the entire customer journey. Designed for effortless integration with multiple platforms, it streamlines both analytics and setup processes. Notable features of Weberlo include its real-time ad budget optimization and precise audience targeting, which contribute significantly to its effectiveness. Additionally, it tracks customer lifetime value and integrates deeply with payment systems for reliable financial reporting. By supplying high-quality data back to advertising platforms, Weberlo significantly improves ad performance, enabling more efficient optimization and cost savings. Ultimately, this software empowers marketers to make informed decisions that drive better campaign outcomes.

What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

Media

Media

Integrations Supported

Google Ads
LinkedIn Ads
PayPal
Shopify
Stripe
ThriveCart

Integrations Supported

Google Ads
AT Internet
Awin
Criteo
Google Ad Manager
Google Analytics
Google Data Studio
Google Marketing Platform
LinkedIn
RTB House
Slack
Snapchat
Telegram
TikTok
trivago

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Version

Pricing Information

1500€/month
Basic

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Weberlo

Date Founded

2020

Company Location

Portugal

Company Website

www.weberlo.com

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Website Analytics

Marketing Attribution

Not specified

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

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TrackAd Reviews & Ratings

TrackAd

5.0 out of 5 stars
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