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What is Webex Campaign?
                Implement marketing strategies across various channels such as SMS, MMS, email, app notifications, social media, voice communication, APIs, files, and traditional offline methods. Enhance the effectiveness of campaigns through A/B testing and multi-variate analyses, along with the collection of real-time feedback. Create detailed customer profiles by merging data from both online and offline sources. Apply adaptive personalization techniques that align with changing customer behaviors. Deliver tailored offers and propositions effortlessly. Set up and scale interactive campaigns—whether they are triggered by specific events or standalone—to engage customers throughout their journey, ultimately increasing their lifetime value. Provide your marketing team with intuitive drag-and-drop tools and journey builders for streamlined campaign management. Quickly experiment, learn, and adjust strategies independently, without relying on external agencies. Monitor key marketing metrics using real-time dashboards and easily accessible reports. Use our Reports Wizard to create and distribute personalized reports with minimal hassle. Effectively create, analyze, and segment target audiences, converting data insights into impactful marketing strategies that truly connect with your customers. This comprehensive strategy not only ensures efficiency in your marketing efforts but also maximizes their overall impact on your business objectives. By continuously refining your approach, you can stay ahead of market trends and customer expectations.
            
        
            What is Infor Omni-Channel Campaign Management?
                Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.
            
        
            Integrations Supported
            
                
    BlueVenn
            
            
        
        
    
        
        
            
                
    PixelMixer
            
            
        
        
    
        
        
            
                
    Webex Connect
            
            
        
        
    
        
        
            
                
    Webex Engage
            
            
        
        
    
        
        
            
                
    Webex Notify
            
            
        
        
    
                
            Integrations Supported
            
                
    BlueVenn
            
            
        
        
    
        
        
            
                
    PixelMixer
            
            
        
        
    
        
        
            
                
    Webex Connect
            
            
        
        
    
        
        
            
                
    Webex Engage
            
            
        
        
    
        
        
            
                
    Webex Notify
            
            
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Cisco
Date Founded
1984
Company Location
United States
Company Website
cpaas.webex.com/products/webex-campaign
Company Facts
Organization Name
Infor
Date Founded
2002
Company Location
United States
Company Website
www.infor.com/products/customer-experience-suite/omni-channel-campaign-management
Categories and Features
Campaign Management
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Contact Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Event Triggered Actions
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multi-Campaign
                                        
                                    
                            
                        Email Marketing
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Auto-Responders
                                        
                                    
                                    
                                    
                                        CAN SPAM Compliance
                                        
                                    
                                    
                                    
                                        Customer Surveys
                                        
                                    
                                    
                                    
                                        Drip Campaigns
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Event Triggered Email
                                        
                                    
                                    
                                    
                                        Image Library
                                        
                                    
                                    
                                    
                                        Landing Pages/Web Forms
                                        
                                    
                                    
                                    
                                        Mailing List Management
                                        
                                    
                                    
                                    
                                        Mobile Optimized Emails
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Subscriber Management
                                        
                                    
                                    
                                    
                                        Template Management
                                        
                                    
                                    
                                    
                                        WYSIWYG Email Editor
                                        
                                    
                            
                        Marketing Automation
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Content / Blogging Platform
                                        
                                    
                                    
                                    
                                        Customizable CTAs
                                        
                                    
                                    
                                    
                                        Drip Campaigns
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Landing Pages / Web Forms
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Sales Intelligence
                                        
                                    
                                    
                                    
                                        Search Marketing
                                        
                                    
                                    
                                    
                                        Segmentation
                                        
                                    
                                    
                                    
                                        Social Marketing
                                        
                                    
                                    
                                    
                                        Website Visitor Tracking
                                        
                                    
                            
                        SMS Marketing
                                        2-Way Messaging
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        MMS
                                        
                                    
                                    
                                    
                                        Mass Texting
                                        
                                    
                                    
                                    
                                        Message Personalization
                                        
                                    
                                    
                                    
                                        Mobile Coupons
                                        
                                    
                                    
                                    
                                        Mobile Keywords
                                        
                                    
                                    
                                    
                                        Polls / Voting
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Scheduled Messaging
                                        
                                    
                                    
                                    
                                        Shortcodes
                                        
                                    
                                    
                                    
                                        Text-to-Win
                                        
                                    
                            
                        Categories and Features
Campaign Management
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Contact Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Event Triggered Actions
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multi-Campaign
                                        
                                    
                            
                        Email Marketing
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Auto-Responders
                                        
                                    
                                    
                                    
                                        CAN SPAM Compliance
                                        
                                    
                                    
                                    
                                        Customer Surveys
                                        
                                    
                                    
                                    
                                        Drip Campaigns
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Event Triggered Email
                                        
                                    
                                    
                                    
                                        Image Library
                                        
                                    
                                    
                                    
                                        Landing Pages/Web Forms
                                        
                                    
                                    
                                    
                                        Mailing List Management
                                        
                                    
                                    
                                    
                                        Mobile Optimized Emails
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Subscriber Management
                                        
                                    
                                    
                                    
                                        Template Management
                                        
                                    
                                    
                                    
                                        WYSIWYG Email Editor
                                        
                                    
                            
                        Marketing Automation
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Artificial Intelligence
                                        
                                    
                                    
                                    
                                        Content / Blogging Platform
                                        
                                    
                                    
                                    
                                        Customizable CTAs
                                        
                                    
                                    
                                    
                                        Drip Campaigns
                                        
                                    
                                    
                                    
                                        Dynamic Content
                                        
                                    
                                    
                                    
                                        Landing Pages / Web Forms
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Sales Intelligence
                                        
                                    
                                    
                                    
                                        Search Marketing
                                        
                                    
                                    
                                    
                                        Segmentation
                                        
                                    
                                    
                                    
                                        Social Marketing
                                        
                                    
                                    
                                    
                                        Website Visitor Tracking