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What is What the Shop?

When evaluating visits, direct your attention away from just sales figures and instead concentrate on analyzing conversion rates. Investigate traffic trends, paying close attention to fluctuations and the routes taken by visitors. Our platform is a crucial asset for your weekly sales discussions! Measure how your displays impact brand awareness by monitoring the count of unique contacts reached and the total number of exhibitions conducted, alongside your success in encouraging store visits, indicated by the number of individuals who entered the store after interacting with a display. Furthermore, compile detailed attendance data, including nearby foot traffic, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Shift from relying on assumptions to making data-informed decisions! By emphasizing these essential metrics, you can accurately calculate the return on investment for your marketing efforts. The dependability of our measurements has been validated by over 150,000 manual counts performed across various retail environments. Routine evaluations are carried out to maintain the accuracy of our metrics, enabling you to make strategic decisions that are supported by reliable data. This unwavering dedication to accuracy not only improves your marketing tactics but also leads to deeper customer engagement and loyalty. Ultimately, leveraging these insights will enhance your overall business performance.

What is Brij?

Brij functions as a holistic omnichannel marketing solution that converts purchases from retail and marketplace avenues into owned, clear customer signals, helping brands identify buyers who often remain unseen when transactions occur through third-party vendors. By leveraging packaging, inserts, and displays, the platform initiates incentive-driven digital interactions, which encompass warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational product information, all while collecting essential first-party data such as email addresses, phone numbers, and buying preferences. Its sophisticated AI engine processes scans, registrations, and receipts to build comprehensive customer profiles that include basket content, shopping behaviors, purchase frequency, and cohort trends, thus providing deeper insights into consumer behavior. Moreover, the ability to verify purchases and analyze basket data enables the transformation of offline purchases into useful marketing insights, while the automated segmentation tool skillfully forms behavioral cohorts primed for targeted outreach. This intricate methodology not only amplifies customer understanding but also refines marketing approaches to better resonate with the evolving needs and preferences of consumers. Ultimately, Brij empowers brands to engage more effectively with their audiences through informed, data-driven strategies.

Media

Media

Integrations Supported

Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Microsoft 365
Postscript
Rivo
Salesforce
Shopify
TikTok
Yotpo
Zendesk

Integrations Supported

Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Microsoft 365
Postscript
Rivo
Salesforce
Shopify
TikTok
Yotpo
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$899 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

What the Shop

Date Founded

2014

Company Location

France

Company Website

www.what-the-shop.com/analytics.php

Company Facts

Organization Name

Brij

Date Founded

2020

Company Location

United States

Company Website

brij.ai/

Categories and Features

Categories and Features

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Popular Alternatives

Popular Alternatives