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What is What the Shop?

When evaluating visits, direct your attention away from just sales figures and instead concentrate on analyzing conversion rates. Investigate traffic trends, paying close attention to fluctuations and the routes taken by visitors. Our platform is a crucial asset for your weekly sales discussions! Measure how your displays impact brand awareness by monitoring the count of unique contacts reached and the total number of exhibitions conducted, alongside your success in encouraging store visits, indicated by the number of individuals who entered the store after interacting with a display. Furthermore, compile detailed attendance data, including nearby foot traffic, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Shift from relying on assumptions to making data-informed decisions! By emphasizing these essential metrics, you can accurately calculate the return on investment for your marketing efforts. The dependability of our measurements has been validated by over 150,000 manual counts performed across various retail environments. Routine evaluations are carried out to maintain the accuracy of our metrics, enabling you to make strategic decisions that are supported by reliable data. This unwavering dedication to accuracy not only improves your marketing tactics but also leads to deeper customer engagement and loyalty. Ultimately, leveraging these insights will enhance your overall business performance.

What is CODA?

CODA (Consumer Data Analysis) is an analytical tool tailored for the Fast-Moving Consumer Goods (FMCG) and Retail sectors, aimed at improving, clarifying, and scrutinizing large volumes of data. With the help of CODA, users can uncover valuable insights into various areas, including: - Brand and competitor market share, - Distribution statistics, - In-depth examination of product categories and sub-categories, - Performance indicators for top stores and SKUs, - Trends within the market, - Appraisal of New Product Development (NPD), - Evaluation of pricing tactics, - Influence of promotional activities on sales growth, - Trends in geographical performance, - Insights into different retail formats, - Monitoring outlet shares alongside metrics for shelf share. This innovative tool equips businesses with the necessary data analysis to make strategic, informed choices, ultimately fostering growth and enhancing competitiveness in the marketplace. By providing a comprehensive view of various operational aspects, CODA supports organizations in navigating the complexities of consumer behavior and market dynamics.

Media

Media

No images available

Integrations Supported

Microsoft 365

Integrations Supported

Microsoft 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

What the Shop

Date Founded

2014

Company Location

France

Company Website

www.what-the-shop.com/analytics.php

Company Facts

Organization Name

Submarine Insights

Date Founded

2017

Company Location

United Arab Emirates

Company Website

submarineinsights.com

Categories and Features

Categories and Features

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