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What is What the Shop?

When evaluating visits, direct your attention away from just sales figures and instead concentrate on analyzing conversion rates. Investigate traffic trends, paying close attention to fluctuations and the routes taken by visitors. Our platform is a crucial asset for your weekly sales discussions! Measure how your displays impact brand awareness by monitoring the count of unique contacts reached and the total number of exhibitions conducted, alongside your success in encouraging store visits, indicated by the number of individuals who entered the store after interacting with a display. Furthermore, compile detailed attendance data, including nearby foot traffic, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Shift from relying on assumptions to making data-informed decisions! By emphasizing these essential metrics, you can accurately calculate the return on investment for your marketing efforts. The dependability of our measurements has been validated by over 150,000 manual counts performed across various retail environments. Routine evaluations are carried out to maintain the accuracy of our metrics, enabling you to make strategic decisions that are supported by reliable data. This unwavering dedication to accuracy not only improves your marketing tactics but also leads to deeper customer engagement and loyalty. Ultimately, leveraging these insights will enhance your overall business performance.

What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

Media

Media

Integrations Supported

Microsoft 365

Integrations Supported

Microsoft 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

What the Shop

Date Founded

2014

Company Location

France

Company Website

www.what-the-shop.com/analytics.php

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Categories and Features

Categories and Features

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