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What is Wicked Reports?

To effectively enhance your entire marketing funnel, it is essential to thoroughly understand your data. Making ad spend decisions without proper insights can lead to ineffective strategies, so it is important to focus your budget on campaigns that have proven to deliver a high return on ad spend (ROAS) and are backed by solid evidence. Clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that drive final sales conversions is vital. By utilizing real-time conversion data in relation to your advertising expenditures, you can make informed resource allocation decisions aimed at attracting cold traffic, especially when ad platforms provide insufficient measurements. It becomes crucial to analyze which sources of cold traffic, campaigns, audiences, and advertisements result in sustainable customer lifetime value at an acceptable ROAS. Maintaining real-time access to your customer relationship management (CRM) data and sales conversions, alongside insights into same-day ROAS, will greatly benefit your strategic planning. Moreover, it is worth investigating the effectiveness of Facebook videos and bottom-of-funnel (BOF) ads, even if they do not generate direct clicks, to assess their influence on your sales. Establishing confidence in the value of views and gaining a clearer understanding of bottom-of-funnel interactions is equally important. Identifying the significant clicks that occur before the final click can also guide your continued investment in critical feeder campaigns that contribute to ultimate conversions. Wicked Reports can provide a detailed analysis of your CRM and shopping cart conversions, allowing for accurate assessments of cold traffic conversion timelines and overall marketing strategy enhancement. This holistic approach not only empowers your decision-making process, but also significantly drives more effective advertising outcomes, ultimately maximizing your marketing efforts.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

Google Ads
AWeber
Amazon
Axis LMS
Bing
Bïrch
ClickFunnels
Drip
Facebook Ads
Ontraport
Pinterest
Recharge
Snapchat
Sticky.io
TikTok
WooCommerce
Zoom

Integrations Supported

Google Ads
Braze
WillBot
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

$250 one-time payment

Pricing Information

Prices based on daily active users

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Wicked Reports

Company Location

United States

Company Website

www.wickedreports.com

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

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