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What is Wicked Reports?

To effectively enhance your entire marketing funnel, it is essential to thoroughly understand your data. Making ad spend decisions without proper insights can lead to ineffective strategies, so it is important to focus your budget on campaigns that have proven to deliver a high return on ad spend (ROAS) and are backed by solid evidence. Clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that drive final sales conversions is vital. By utilizing real-time conversion data in relation to your advertising expenditures, you can make informed resource allocation decisions aimed at attracting cold traffic, especially when ad platforms provide insufficient measurements. It becomes crucial to analyze which sources of cold traffic, campaigns, audiences, and advertisements result in sustainable customer lifetime value at an acceptable ROAS. Maintaining real-time access to your customer relationship management (CRM) data and sales conversions, alongside insights into same-day ROAS, will greatly benefit your strategic planning. Moreover, it is worth investigating the effectiveness of Facebook videos and bottom-of-funnel (BOF) ads, even if they do not generate direct clicks, to assess their influence on your sales. Establishing confidence in the value of views and gaining a clearer understanding of bottom-of-funnel interactions is equally important. Identifying the significant clicks that occur before the final click can also guide your continued investment in critical feeder campaigns that contribute to ultimate conversions. Wicked Reports can provide a detailed analysis of your CRM and shopping cart conversions, allowing for accurate assessments of cold traffic conversion timelines and overall marketing strategy enhancement. This holistic approach not only empowers your decision-making process, but also significantly drives more effective advertising outcomes, ultimately maximizing your marketing efforts.

What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

Media

Media

No images available

Integrations Supported

AWeber
Axis LMS
Bing
CallRail
ClickFunnels
Drip
Facebook Ads
Google Ads
HubSpot Content Hub
Klaviyo
Meta Ads
Ontraport
PayPal
Pinterest
Recharge
Slack
Sticky.io
TikTok
Zapier

Integrations Supported

WordPress

API Availability

Has API

API Availability

Pricing Information

$250 one-time payment

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Webinars

Company Facts

Organization Name

Wicked Reports

Company Location

United States

Company Website

www.wickedreports.com

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Marketing Attribution

Not specified

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