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What is Wigzo?

Wigzo is a comprehensive automated marketing platform designed to enhance the growth of e-commerce businesses through intelligent marketing automation features. With its robust automation workflows, Wigzo facilitates performance-oriented personalization across various channels, including Email, SMS, WhatsApp, Onsite, and Push notifications. By enhancing Customer Lifetime Value (CLTV) through individualized engagement, Wigzo helps you rapidly expand your subscriber base, convert leads more efficiently, and improve customer retention. Marketers can take full advantage of customer data to execute effective segmentation analytics, manage campaigns seamlessly, and adopt agile marketing strategies. Additionally, Wigzo empowers users to construct their own first-party customer database, eliminate data silos, and develop high-conversion sales funnels all through automated processes. The user-friendly interface provides access to all these features from a single dashboard, making marketing management easier and more efficient than ever. This centralized approach allows businesses to streamline their marketing efforts and focus on what truly drives growth.

What is Lifesight?

Lifesight serves as a comprehensive marketing measurement platform designed to assist marketers in overcoming the pitfalls of inaccurate attribution, which can lead to budget misallocations and ineffective advertising expenditures. By utilizing advanced measurement methodologies such as marketing mix modeling, incrementality testing, and causal attribution, Lifesight enables marketers to enhance their decision-making processes, paving the way for sustainable and profitable growth. The platform's key features include: data centralization and operationalization to eliminate silos and improve data quality for accurate insights; marketing effectiveness measurement to assess the genuine causal impact of both online and offline marketing on sales; planning, forecasting, and optimization powered by AI insights for achieving marketing objectives with confidence; and marketing intelligence and analytics that integrate marketing and finance for ongoing enhancements. Additionally, Lifesight provides full-funnel measurement solutions tailored for a variety of sectors including ecommerce, retail, agencies, gaming, entertainment, B2B SaaS, as well as travel and lifestyle industries. With Lifesight, businesses can confidently navigate their marketing strategies, leading to significant advancements in profitability and efficiency. Explore more at lifesight.io.

Media

Media

Integrations Supported

Shopify
Attentive
BigCommerce
Facebook
Google Analytics
Google Tag Manager
HubSpot CRM
HubSpot Customer Platform
Klaviyo
Magento
Mailchimp
Recharge
Salesforce
SendGrid
Stamped
TikTok
Truto
Twilio
WordPress
Yotpo

Integrations Supported

Shopify
Attentive
BigCommerce
Facebook
Google Analytics
Google Tag Manager
HubSpot CRM
HubSpot Customer Platform
Klaviyo
Magento
Mailchimp
Recharge
Salesforce
SendGrid
Stamped
TikTok
Truto
Twilio
WordPress
Yotpo

API Availability

Has API

API Availability

Has API

Pricing Information

$250
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wigzo

Date Founded

2013

Company Location

India

Company Website

www.wigzo.com

Company Facts

Organization Name

Lifesight

Date Founded

2017

Company Location

United States

Company Website

www.lifesight.io

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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Campaigner

j2 Global

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