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What is Windsor.ai?

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

What is Admetrics?

Admetrics is a comprehensive marketing analytics solution designed to empower e-commerce teams with data grounded in scientific principles, thereby enhancing budget oversight and expediting decision-making processes. The platform features a wide array of tools, including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation, all tailored to meet diverse analytical needs. With its highly customizable dashboards, Admetrics effectively integrates data from multiple sources, which improves data integrity and reduces the inconvenience of switching between various applications or spreadsheets. Utilizing its innovative PRISMA model, the platform provides valuable insights into the performance of various marketing channels, such as television, offline media, and online marketplaces, while avoiding the pitfalls associated with traditional tracking and attribution techniques. Admetrics ensures meticulous documentation of all customer interactions while adhering strictly to data protection regulations, offering deep insights into customer journeys and conversion pathways. In addition, the platform's sophisticated Bayesian statistics engine facilitates rigorous testing and optimization of marketing strategies, allowing teams to fine-tune their methodologies and boost overall effectiveness. Through the utilization of these advanced features, organizations can gain a clearer understanding of their marketing performance, leading to more strategic and informed adjustments for future campaigns. Ultimately, Admetrics positions itself as an essential partner for e-commerce businesses striving for data-driven success in an increasingly competitive landscape.

Media

Media

Integrations Supported

AdRoll
Amazon Ads
Apple Search Ads
AppsFlyer
Awin
Azure Blob Storage
Google Ads
Google Analytics
Google Cloud BigQuery
Google Data Studio
Google Search Ads 360
HubSpot Customer Platform
Intercom
Klaviyo
Microsoft Advertising
Microsoft Power BI
Outbrain
Pinterest
Shopify
X Ads (Twitter Ads)

Integrations Supported

AdRoll
Amazon Ads
Apple Search Ads
AppsFlyer
Awin
Azure Blob Storage
Google Ads
Google Analytics
Google Cloud BigQuery
Google Data Studio
Google Search Ads 360
HubSpot Customer Platform
Intercom
Klaviyo
Microsoft Advertising
Microsoft Power BI
Outbrain
Pinterest
Shopify
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

$399 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Windsor.ai

Date Founded

2017

Company Location

Switzerland

Company Website

windsor.ai/

Company Facts

Organization Name

Admetrics

Date Founded

2015

Company Location

Germany

Company Website

www.admetrics.io

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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