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What is Windsor.ai?

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

What is Measured?

Measured delivers valuable marketing insights, a comprehensive overview of cross-channel performance, and innovative media incrementality testing. With the capability to activate over 100 audience-level experiments across platforms like Google, Facebook, and more than 70 other integrated media channels, businesses can effectively pinpoint media inefficiencies and enhance their marketing efficiency by up to 30%. This powerful solution is driven by advanced incrementality measurement techniques aimed at optimizing your advertising strategy. Reach out to us today for a complimentary demonstration! Our offerings include: - An extensive cross-channel analysis of marketing expenditures and precise marketing attribution - Over 70 integrations with major media platforms, including Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and beyond - The ability to conduct A/B tests, incrementality assessments, and continuous testing with ease - A straightforward integration process that allows you to be operational in less than 24 hours - Discover how to efficiently utilize your budget without the pressure of a challenging stress test. Additionally, our team is ready to assist you in navigating the complexities of modern marketing.

Media

Media

Integrations Supported

AdRoll
Apple Search Ads
AppsFlyer
Facebook
Google Ads
Google Analytics
Google Data Studio
HubSpot CRM
HubSpot Customer Platform
Intercom
Klaviyo
Magento Business Intelligence
Mailchimp
Microsoft Advertising
Outbrain
Reddit
Salesforce
Snapchat
Zoho Analytics

Integrations Supported

AdRoll
Apple Search Ads
AppsFlyer
Facebook
Google Ads
Google Analytics
Google Data Studio
HubSpot CRM
HubSpot Customer Platform
Intercom
Klaviyo
Magento Business Intelligence
Mailchimp
Microsoft Advertising
Outbrain
Reddit
Salesforce
Snapchat
Zoho Analytics

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Windsor.ai

Date Founded

2017

Company Location

Switzerland

Company Website

windsor.ai/

Company Facts

Organization Name

Measured

Date Founded

2017

Company Location

United States

Company Website

measured.com

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Data Warehouse

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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