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What is WingArc Retail Analytics?

WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.

What is Advan?

Advan Research delivers a robust analytics platform that specializes in location and transaction data, providing accurate and privacy-compliant insights into foot traffic, mobility, and transactions across millions of physical locations worldwide. By harnessing opt-in geolocation data from hundreds of millions of devices, as well as credit and debit card transaction information, the platform constructs a detailed model that incorporates curated geofences covering over 150 million buildings and points of interest. This sophisticated approach facilitates the creation of in-depth metrics, including traffic counts, dwell durations, demographic insights, migration patterns, and revenue predictions for thorough comparative analysis. Their extensive array of products features cutting-edge tools such as REveal, a self-service GIS dashboard tailored for real estate and traffic analytics, in addition to offerings like REI Real Estate Intelligence, SpendView transaction feeds, Patterns+ foot traffic data, REP insights into demographics and migration, and the FiT financial terminal. Clients can utilize these resources to effectively visualize, evaluate, and compare multiple locations, which significantly enhances their strategic decision-making in the realms of real estate and retail. Furthermore, this all-encompassing platform equips businesses with the ability to uncover deeper insights, ultimately enabling them to make more educated decisions grounded in the wealth of data available. As a result, companies can better navigate market dynamics and optimize their operations based on actionable intelligence.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WingArc

Date Founded

1986

Company Location

Australia

Company Website

wingarc.com.au/industry/retail-analytics/

Company Facts

Organization Name

Advan

Date Founded

2015

Company Location

United States

Company Website

advanresearch.com

Categories and Features

GIS

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

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