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What is WingArc Retail Analytics?

WingArc Retail Analytics delivers critical insights into consumer behavior, assists in reducing costs, and evaluates the success of marketing campaigns. Leveraging your existing security camera infrastructure, you can track foot traffic patterns and generate heat maps that highlight areas of customer engagement across the store. This system, when integrated with Point of Sale data, enables you to analyze key metrics such as capture rates, conversion rates, and average transaction amounts. Furthermore, it allows you to develop employee schedules that are informed by accurate traffic predictions, promoting optimal resource allocation and enhancing sales potential. With its interactive dashboards and automated reporting capabilities, you gain valuable clarity regarding your store's operational performance. This comprehensive retail analytics platform equips physical retailers with robust tools to dissect in-store customer interactions, granting them a competitive advantage akin to that enjoyed by e-commerce businesses. For the first time, you can analyze data to uncover insights about both current and potential customers, paralleling the analytical depth found in online retail environments. By utilizing your pre-existing security camera system, you can gain a thorough understanding of customer movement in every direction, thereby providing a holistic perspective on both transient foot traffic and shoppers who enter your establishment. This innovative approach not only enhances operational efficiency but also drives strategic decision-making in real-time.

What is Locus?

Locus provides a robust platform for thorough exploration of geospatial information, appealing to a wide range of users from marketers who may find technology daunting to data scientists and analysts engaging in intricate queries, along with executives who are looking for essential metrics to drive future growth. This strategy guarantees a secure and efficient means of connecting various data sources or your data lake to LOCUS, facilitating seamless integration. Furthermore, the Connection Hub includes data lineage governance and transformation functionalities, which improve compatibility with tools like LOCUS Notebook and LOCUS QL. EQ leverages a directed acyclic graph processor that is built on the well-established Apache Airflow framework, aimed at enhancing the efficiency of geospatial workflows. The DAG Builder is designed to effectively organize and refine your geospatial operations with more than twenty built-in assistance stages, establishing it as a flexible asset in the toolkit for data analysis. By providing this sophisticated functionality, Locus not only streamlines data engagement but also equips users with the knowledge necessary to make well-informed choices grounded in detailed insights, ultimately fostering a more data-driven decision-making environment.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training

Company Facts

Organization Name

WingArc

Date Founded

1986

Company Location

Australia

Company Website

wingarc.com.au/industry/retail-analytics/

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/locus/

Categories and Features

Foot Traffic Data

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

Foot Traffic Data

Not specified

Market Intelligence

Not specified

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