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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Brand Base?

Brand Base is an advanced marketing platform created by BRANDAD Systems, aimed at significantly enhancing the marketing capabilities of partners within a short timeframe. It guarantees reliable budgeting at a consistent rate, while also offering customizable designs that align with your distinct brand identity. Drawing on over 15 years of expertise in software development, Brand Base presents a wide array of tools in an accessible marketing portal. For any organization, preserving brand consistency is vital, yet it is also essential for local sales partners to modify their marketing materials without sacrificing quality. This cloud-based solution supports your decentralized marketing strategy, granting partners the ability to swiftly adapt various advertising formats. The platform seamlessly integrates across different media types, ensuring compliance with corporate design standards while boosting your brand's presence. Ultimately, Brand Base allows central marketing teams to reclaim precious time to concentrate on larger marketing objectives, as the platform skillfully balances extensive customization with a cohesive brand image. Additionally, this cutting-edge approach enables brands to flourish in various markets while staying true to their fundamental identity, creating a harmonious blend of local adaptability and global recognition.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
Shopify
TikTok
X (Twitter)
YouTube

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

BRANDAD Systems

Date Founded

1999

Company Location

Germany

Company Website

www.brandad-systems.de/en/brand-base-en

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

Channel Marketing

Not specified

Marketing Planning

Not specified

Popular Alternatives

Popular Alternatives

Measured Reviews & Ratings

Measured

5.0 out of 5 stars