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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is CallToSale?

CallToSale is an all-encompassing software and managed service designed specifically for retailers using Shopify and Shopify POS, effectively integrating various marketing channels, phone communications, and website forms to monitor recognizable sales both online and in brick-and-mortar locations. Alongside CallRail's call tracking features and HighLevel's lead management system, it facilitates the sharing of qualifying conversion events and revenue information with relevant advertising platforms. The service provides multiple plans that include initial setup and continuous oversight, with additional reporting and customer follow-up options available in the more advanced tiers. The sales attribution matching process relies on the availability of customer data, their consent, and the defined guidelines set by the platforms involved. To access CallToSale, retailers must have a Shopify or Shopify POS account, with the Connect plan starting at $399 USD per month and a one-time setup fee of $199; this plan requires current subscriptions to both CallRail and HighLevel, while the premium plans incorporate these tools within their packages. Additionally, CallToSale's functionality is designed to optimize the sales tracking experience for retailers, ultimately enhancing their capacity to assess customer interactions and refine their marketing tactics. By leveraging this software, retailers can gain deeper insights into their sales performance and customer engagement.

Media

Media

No images available

Integrations Supported

Shopify
Facebook
Instagram
LinkedIn
TikTok
X (Twitter)
YouTube

Integrations Supported

Shopify
CallRail
GoHighLevel
Shopify POS

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$399/month
Connect costs $399 USD per month plus a $199 setup fee and requires separate paid CallRail and HighLevel subscriptions. Higher plans include CallRail and HighLevel. Plans include setup and ongoing monitoring; reporting and customer follow-up features are available on higher tiers.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

CallToSale

Company Website

www.calltosale.com

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

Marketing Attribution

Not specified

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