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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Iris Finance?

Most financial tools tell you what happened last month. Iris Finance tells you what's happening right now. Iris is the AI-native financial planning and analysis platform built specifically for consumer brands and product-based businesses. While generic accounting software and spreadsheet-based reporting leave you waiting weeks for answers, Iris pulls every revenue stream, cost center, and operational metric into one live system , so you always know exactly where your business stands. Why teams switch to Iris: Traditional FP&A tools weren't built for the complexity of modern commerce. They don't understand Amazon fees, blended ad spend, 3PL costs, or multi-channel margin. Iris does. It automatically integrates with Shopify, Amazon, QuickBooks, NetSuite, Xero, Meta Ads, Google Ads, TikTok Ads, payroll, and banking to give you a complete, real-time picture of profitability down to the channel and SKU level. What you get from day one: Live P&L tracking updated daily, not at month-end True margin visibility by channel, SKU, and cost center AI-driven cash flow forecasting and scenario planning Automated reporting that eliminates manual spreadsheet builds Benchmarking against brands at your revenue tier Who it's built for: Founders, CEOs, and operators at $1M–$500M consumer brands who are scaling fast and need CFO-level financial visibility without the CFO overhead. If you're selling across multiple channels and still relying on blended reports or delayed closes to make decisions, Iris was built for you. The brands winning in this market aren't waiting for their numbers. They already know them.

Media

Media

Integrations Supported

Shopify
TikTok
Facebook
Instagram
LinkedIn
X (Twitter)
YouTube

Integrations Supported

Shopify
TikTok
Amazon Web Services (AWS)
BILL
Google Ads
Meta AI
NetSuite
Plaid
QuickBooks Online
Xero

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$2,000/month
Our pricing starts at $2,000/month and varies depending on your integration needs.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

Iris Finance

Date Founded

2023

Company Location

United States

Company Website

www.irisfinance.co

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

Agentic Commerce

Not specified

AI eCommerce

Not specified

B2B eCommerce

Not specified

CPG

Forecast / Demand Planning
Inventory Management

eCommerce

CRM
Channel Management
Inventory Management

Finance

Not specified

Financial Management

Budgeting & Forecasting
Consolidation / Roll-Up
Currency Management
Financial Reporting
Project Management
Revenue Recognition

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