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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Kopa AI?

Kopa AI operates as an advanced co-pilot powered by artificial intelligence, specifically designed for ecommerce businesses to assess, automate, and improve their operations across the online marketplace. It meticulously analyzes various elements of the online venture, including marketing, inventory control, pricing tactics, customer satisfaction, and brand image, and subsequently utilizes autonomous AI agents to implement modifications that enhance overall productivity. These agents handle mundane and laborious tasks like creating marketing content, running advertising campaigns, generating analytical reports, and tracking store performance, allowing teams to reduce manual workloads and focus on strategic initiatives. In addition, Kopa AI boasts a robust analytics engine that compares store performance with industry benchmarks, identifying weaknesses and growth opportunities, alongside a competitive analysis tool that evaluates competitors' advertising approaches on platforms such as Meta and Google. It also includes predictive features that aid in managing inventory and forecasting demand effectively. Moreover, the platform is designed to adapt continuously by learning from user engagements and evolving market trends, ensuring that ecommerce businesses maintain a competitive edge amid rapidly shifting landscapes. This adaptability not only enhances operational efficiency but also empowers businesses to innovate and stay ahead of emerging market dynamics.

Media

Media

Integrations Supported

Facebook
Shopify
Facebook Messenger
Gmail
Google Ads
Google Analytics
Google Calendar
Google Drive
Instagram
Klaviyo
LinkedIn
Meta AI
PayPal
Stripe
TikTok
X (Twitter)
YouTube

Integrations Supported

Facebook
Shopify
Facebook Messenger
Gmail
Google Ads
Google Analytics
Google Calendar
Google Drive
Instagram
Klaviyo
LinkedIn
Meta AI
PayPal
Stripe
TikTok
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

Kopa AI

Company Location

Lithuania

Company Website

kopa.ai/

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

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