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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Roasberry?

Roasberry functions as a comprehensive marketing intelligence platform designed to streamline the data analysis journey for ecommerce marketers. It seamlessly integrates with multiple platforms, including Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, fostering a cohesive environment for the management and optimization of advertising efforts. Among its standout features are ad analytics that assist in tracking and improving ROI, pixel tracking that guarantees accurate cross-platform conversion attribution, and customer journey mapping aimed at enhancing user engagement. Additionally, the platform boasts visitor segmentation tools for creating personalized marketing campaigns and includes 'Ask Berry,' an AI-driven feature that delivers instant, data-backed marketing insights. Roasberry’s intuitive interface, combined with its advanced attribution models, allows brands to evaluate their most effective sales funnels, simplifying the process of data-driven decision-making. Furthermore, it provides integration solutions aimed at growth, equipping businesses with flexible options to adapt to an ever-evolving competitive landscape. This combination of features makes Roasberry an indispensable tool for ecommerce marketers striving to leverage their data efficiently while maximizing their marketing potential. Ultimately, Roasberry's ability to centralize and optimize marketing efforts ensures that brands can stay ahead in the fast-paced ecommerce environment.

Media

Media

Integrations Supported

Shopify
Facebook
Instagram
LinkedIn
TikTok
X (Twitter)
YouTube

Integrations Supported

Shopify
Facebook Ads
Google Ads
Google Analytics
Klaviyo
Meta Ads
Pinterest Ads
ikas

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$149 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

Roasberry

Date Founded

2023

Company Location

Turkey

Company Website

www.roasberry.com

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

Marketing Analytics

Not specified

Marketing Attribution

Not specified

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