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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Sensai Metrics?

We aim to help you achieve your goals with maximum efficiency. To accomplish this, we integrate all your data into one unified platform and leverage cutting-edge Machine Learning algorithms for in-depth analysis, allowing you to identify relationships across various platforms, derive actionable insights, and ultimately conserve time and resources while fostering business expansion. By refining your budget distribution through a model that accounts for both your campaign performance and the diverse pathways customers navigate to reach conversion, you can eliminate uncertainties in your operational processes. You have the flexibility to investigate any set of metrics you wish and receive prompt answers to your inquiries. Moreover, our strategy takes into account the seasonal fluctuations of your store, providing you with a thorough understanding of anticipated revenue, the prerequisites for achieving that revenue, effective budget allocation, the number of sessions needed from each source, and the scale of marketing audiences necessary to achieve optimal outcomes. This comprehensive approach not only enhances your decision-making process but also equips you with the tools to navigate market challenges successfully, ultimately leading to sustained growth over time.

Media

Media

Integrations Supported

Shopify
Facebook
Instagram
LinkedIn
TikTok
X (Twitter)
YouTube

Integrations Supported

Shopify
Magento
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$79 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

Sensai Metrics

Company Website

www.sensaimetrics.io

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

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