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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Spillmark?

Spillmark is a specialized online analytics and experimentation tool tailored for Amazon sellers who use Meta ads. This innovative platform seamlessly consolidates data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify, enabling users to evaluate their sales performance, expenses, fees, advertising costs, and the overall profitability of their channels through a variety of connections and report imports. Sellers can implement geographic holdout tests, which involve suspending Meta ads in specific locations, to analyze Amazon sales and gauge the incremental effects of their advertising strategies. The results are provided with confidence intervals and thorough explanations of the methodologies used, along with dashboards, alerts, and documentation of test designs. Importantly, access to linked accounts is strictly read-only, ensuring that no campaigns are altered without the seller's explicit approval. Furthermore, Spillmark includes an MCP server and REST API, facilitating integration with assistants and scripts to improve its functionality. Currently, the platform is testing brand-level measurement and customized recommendations in a private beta phase. Its Starter package allows users to conduct one active holdout test and receive notifications, while the Growth package includes unlimited tests, live account connections when available, and personalized Amazon PPC tests, addressing the dynamic requirements of sellers as they expand their businesses. Through its cutting-edge features and intuitive design, Spillmark is dedicated to refining the marketing approaches of Amazon sellers and enhancing their overall success. This commitment to innovation positions Spillmark as a vital resource in the competitive landscape of online selling.

Media

Media

Integrations Supported

Shopify
Facebook
Instagram
LinkedIn
TikTok
X (Twitter)
YouTube

Integrations Supported

Shopify
Amazon
Amazon Ads
Amazon Seller Central
Meta Ads
Model Context Protocol (MCP)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

Spillmark

Date Founded

2026

Company Location

United States

Company Website

spillmark.com

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

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