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What is WriteToMail?

WriteToMail is a groundbreaking platform that automates direct-mail campaigns, allowing businesses to efficiently reach their target audience, create customized mail pieces, and implement physical marketing strategies without the complexities of handling printers, design agencies, or fulfillment services. Users can simply upload a CSV or Excel file, and the AI technology within the platform will recognize address columns and designate custom fields as merge variables, ensuring that every recipient receives a uniquely tailored postcard. The platform also enables the integration of dynamic offers, personalized messages, Street View images of recipients' homes, AI-enhanced visuals, and QR codes that direct to customized landing pages. In addition, WriteToMail ensures address verification through USPS, managing the entire process from printing and stamping to mailing. Businesses can target new homeowners and specific consumer demographics, or they have the option to upload their own contact lists for various applications, including real estate prospecting, rekindling connections with ecommerce customers, B2B outreach, B2C promotions, fundraising initiatives, and marketing for local services. This all-encompassing solution not only simplifies marketing efforts but also provides each recipient with an experience that feels highly personalized and relevant, enhancing overall engagement and response rates. With its user-friendly interface and powerful features, WriteToMail empowers businesses to transform their direct-mail campaigns into effective tools for growth and customer connection.

What is Smartmail Marketing?

Smartmail Marketing is the direct mail marketing solution offered by Canada Post for businesses looking to engage with their existing and potential customers through postal services. It provides various campaign options, including Neighbourhood Mail, Personalized Mail, and Postal Code Targeting, enabling businesses to effectively select their audiences based on geographic and demographic data. Companies can either use Canada Post's online tools to create their campaigns independently or seek support from Canada Post experts and independent Smartmail Marketing partners for help with audience targeting, creative design, printing, mail preparation, and logistics for delivery. This service is versatile enough to accommodate both singular mailings and broader campaigns that work in tandem with digital marketing strategies, utilizing a range of promotional materials such as postcards, letters, brochures, and flyers. The details of a campaign, including its scope, targeting, formats, and postage rates, are shaped by the specific objectives of the sender and the mail product selected. In essence, Smartmail Marketing serves as a comprehensive postal and marketing service, rather than just a standalone software application, significantly enhancing how businesses can effectively connect with their target audiences through tailored mail solutions. With its emphasis on audience engagement, Smartmail Marketing not only streamlines the mailing process but also fosters stronger customer relationships through personalized communication.

Media

Media

Integrations Supported

Clio
Google Sheets
LinkedIn
Microsoft Excel

Integrations Supported

API Availability

API Availability

Pricing Information

$20 per month
Free Version

Pricing Information

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

WriteToMail

Company Location

United States

Company Website

writetomail.com

Company Facts

Organization Name

Canada Post

Date Founded

1981

Company Location

Canada

Company Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Categories and Features

Categories and Features

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DirectMail2.0 Reviews & Ratings

DirectMail2.0

DirectMail2.0, LLC.