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What is Wurl?

Wurl Perform equips streamers with the tools necessary to launch promotional advertising campaigns that not only draw in new viewers but also help maintain the loyalty of existing audiences. This pioneering platform stands out by harnessing the power of machine learning to elevate performance marketing tailored specifically for connected TV (CTV). By scrutinizing data from a vast array of TV viewers, Wurl Perform can accurately identify individuals who are particularly engaged with the promoted content. This cutting-edge tool enhances the effectiveness of advertising campaigns while offering detailed metrics on every impression and conversion, allowing streamers to evaluate their return on ad spending (ROAS) with precision. In contrast to traditional TV networks, which typically utilized 15 and 30-second ad slots to increase their audiences, these conventional methods often fall short in targeting specific demographics or accurately measuring their impact. Wurl Perform transforms this scenario by enabling streamers to implement targeted promotional strategies backed by machine learning and thorough analytics. As the streaming television landscape continues to grow exponentially, Wurl Perform's innovative approach provides an essential framework for managing this expansion and optimizing advertising strategies. Ultimately, this platform sets a new standard for how advertising can be executed in the evolving realm of streaming media.

What is Ace Metrix?

Ace Metrix empowers advertisers, agencies, and publishers by providing essential technology, tools, and insights that enable the creation of engaging creative content aimed at boosting business outcomes. By utilizing their expertise, brands can obtain critical competitive insights and assess their advertising performance within a mere 24 hours post-launch, allowing them to benchmark their results against an extensive database of over 100,000 TV and digital videos. This thorough evaluation helps companies gauge how their ads stack up against specific categories and brand standards, leading to more targeted and effective marketing strategies. In addition, the insights reveal which demographic groups show the highest and lowest engagement with the advertisements, allowing businesses to refine their tactics for greater effectiveness. The detailed demographic data derived from a significant sample size increases the accuracy of these insights considerably. Quantitative assessments illuminate how effectively the creative achieves its desired objectives, while qualitative viewer feedback supplies vital context regarding consumer attitudes and responses. As the advertising sector continues to shift, innovation is paramount, with new metrics regularly introduced to meet the evolving demands of the industry. In a landscape characterized by competition, maintaining a leading edge with precise and actionable insights is indispensable for achieving lasting success. Furthermore, as advertisers adapt to changes in consumer behavior and technology, the role of data-driven decision-making will become even more critical in shaping future advertising strategies.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wurl

Company Location

United States

Company Website

www.wurl.com/service/perform/

Company Facts

Organization Name

Ace Metrix

Date Founded

2007

Company Location

United States

Company Website

www.acemetrix.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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