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What is Wurl?

Wurl Perform equips streamers with the tools necessary to launch promotional advertising campaigns that not only draw in new viewers but also help maintain the loyalty of existing audiences. This pioneering platform stands out by harnessing the power of machine learning to elevate performance marketing tailored specifically for connected TV (CTV). By scrutinizing data from a vast array of TV viewers, Wurl Perform can accurately identify individuals who are particularly engaged with the promoted content. This cutting-edge tool enhances the effectiveness of advertising campaigns while offering detailed metrics on every impression and conversion, allowing streamers to evaluate their return on ad spending (ROAS) with precision. In contrast to traditional TV networks, which typically utilized 15 and 30-second ad slots to increase their audiences, these conventional methods often fall short in targeting specific demographics or accurately measuring their impact. Wurl Perform transforms this scenario by enabling streamers to implement targeted promotional strategies backed by machine learning and thorough analytics. As the streaming television landscape continues to grow exponentially, Wurl Perform's innovative approach provides an essential framework for managing this expansion and optimizing advertising strategies. Ultimately, this platform sets a new standard for how advertising can be executed in the evolving realm of streaming media.

What is DynAdmic?

Launching an effective digital video campaign requires solid backing and resources. DynAdmic specializes in curating top-notch digital advertising inventory from leading global websites through advanced targeting techniques, ensuring brand safety and fraud protection while emphasizing key performance indicators. One of the standout features is contextual modeling, a potent method for engaging highly responsive audiences. By utilizing real-time viewer data, DynAdmic is able to target individuals based on their current viewing habits. This is made possible through AI-driven audio recognition technology, which deciphers video content to determine optimal ad placements for your message. As a result, we craft personalized ad experiences that capture and retain attention. Your campaign can be tailored to encompass a variety of categories and customized keyword lists, including themes like celebrities and events. The possibilities for customization are virtually limitless, allowing for a unique approach to each campaign. Furthermore, by meticulously analyzing and storing performance metrics for every ad placement, we are able to compile a comprehensive inventory list that enhances the effectiveness of future campaigns.

Media

Media

Integrations Supported

LiveRamp
Nielsen Marketing Cloud
Savicom
WaveMaker
Xaxis
comScore

Integrations Supported

LiveRamp
Nielsen Marketing Cloud
Savicom
WaveMaker
Xaxis
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wurl

Company Location

United States

Company Website

www.wurl.com/service/perform/

Company Facts

Organization Name

DynAdmic

Date Founded

2013

Company Location

United States

Company Website

us.dynadmic.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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