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What is Wurl?

Wurl Perform equips streamers with the tools necessary to launch promotional advertising campaigns that not only draw in new viewers but also help maintain the loyalty of existing audiences. This pioneering platform stands out by harnessing the power of machine learning to elevate performance marketing tailored specifically for connected TV (CTV). By scrutinizing data from a vast array of TV viewers, Wurl Perform can accurately identify individuals who are particularly engaged with the promoted content. This cutting-edge tool enhances the effectiveness of advertising campaigns while offering detailed metrics on every impression and conversion, allowing streamers to evaluate their return on ad spending (ROAS) with precision. In contrast to traditional TV networks, which typically utilized 15 and 30-second ad slots to increase their audiences, these conventional methods often fall short in targeting specific demographics or accurately measuring their impact. Wurl Perform transforms this scenario by enabling streamers to implement targeted promotional strategies backed by machine learning and thorough analytics. As the streaming television landscape continues to grow exponentially, Wurl Perform's innovative approach provides an essential framework for managing this expansion and optimizing advertising strategies. Ultimately, this platform sets a new standard for how advertising can be executed in the evolving realm of streaming media.

What is ViralGains?

Focus your advertising strategy on the customer in order to create memorable brand experiences that have a lasting impact. Customers, both current and prospective, are increasingly seeking personalized interactions, yet many advertising methods today prioritize impressions over enhancing customer satisfaction and achieving business objectives. By leveraging the ViralGains OdysseyTM platform, you can design advertising journeys that align with the customer's voice, taking into account their preferences, needs, and behaviors, which allows for the implementation of customized ads. This approach, centered around the customer, has proven effective, increasing brand trust by 2.3 times, doubling website traffic, and cutting down wasted impressions by 59%. It also aids in capturing market share by drawing customers away from competitors, building loyalty, encouraging repeat purchases, and fostering brand advocacy. Moreover, it generates heightened anticipation and enthusiasm leading up to events, shows, or product launches, while also facilitating the acquisition of new customers and driving sales growth. Additionally, it promotes engagement and education among target audiences, playing a vital role in enhancing brand perception during challenging times. By placing the customer at the forefront, you not only fulfill their expectations but also pave the way for sustainable business growth and success. Ultimately, this strategy can help create a meaningful connection between the customer and the brand, leading to long-term loyalty and advocacy.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Wurl

Company Location

United States

Company Website

www.wurl.com/service/perform/

Company Facts

Organization Name

ViralGains

Date Founded

2012

Company Location

United States

Company Website

www.viralgains.com

Categories and Features

CTV & OTT Advertising

Not specified

Performance Marketing

Not specified

Video Advertising

Not specified

Categories and Features

Ad Networks

Not specified

Video Advertising

Not specified

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