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What is XTEL AI?

XTEL represents a cutting-edge AI platform specifically designed for commercial operations, aimed at helping businesses convert their data into actionable strategies and execute them proficiently. Within its framework, XTEL features multiple modules, including ADAM (Augmented Data Management) for efficient data ingestion and standardization, RGM (Revenue Growth Management) which delivers insights and strategies from a holistic company perspective, MAX AI focused on maximizing profit and revenue outcomes, TPX for the comprehensive management of trade promotions from start to finish, and REX for ensuring effective retail execution across various channels, customers, and distribution methods. Tailored for enterprise applications, XTEL is structured with a modular and scalable architecture supported by open APIs, complies with industry standards such as ISO, SOC, and GDPR, and operates on the Azure platform to accommodate both centralized and decentralized models. The AI and data science facets of the platform are specifically crafted for the consumer goods industry, allowing for personalization, extensive back-testing, and maintaining transparency to build trust and reliability. Additionally, XTEL's pioneering technology not only serves as an essential tool for businesses aiming to boost their operational effectiveness but also plays a critical role in fostering sustainable growth in a highly competitive landscape, making it a key asset for future-oriented companies.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Databricks
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Snowflake

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

XTEL AI

Date Founded

1991

Company Location

Italy

Company Website

xtech.ai/

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

AI Tools

Not specified

Retail Execution

Not specified

Revenue Management

Not specified

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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