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What is XTEL AI?

XTEL represents a cutting-edge AI platform specifically designed for commercial operations, aimed at helping businesses convert their data into actionable strategies and execute them proficiently. Within its framework, XTEL features multiple modules, including ADAM (Augmented Data Management) for efficient data ingestion and standardization, RGM (Revenue Growth Management) which delivers insights and strategies from a holistic company perspective, MAX AI focused on maximizing profit and revenue outcomes, TPX for the comprehensive management of trade promotions from start to finish, and REX for ensuring effective retail execution across various channels, customers, and distribution methods. Tailored for enterprise applications, XTEL is structured with a modular and scalable architecture supported by open APIs, complies with industry standards such as ISO, SOC, and GDPR, and operates on the Azure platform to accommodate both centralized and decentralized models. The AI and data science facets of the platform are specifically crafted for the consumer goods industry, allowing for personalization, extensive back-testing, and maintaining transparency to build trust and reliability. Additionally, XTEL's pioneering technology not only serves as an essential tool for businesses aiming to boost their operational effectiveness but also plays a critical role in fostering sustainable growth in a highly competitive landscape, making it a key asset for future-oriented companies.

What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Databricks
Datatron
Deloitte Cascade Suite
Denodo
EY Cloud Data IQ
HPE Consumption Analytics
IBM Apptio
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
PTC FlexPLM
SAP Cloud Platform
Snowflake
Ubersmith

Integrations Supported

Accenture Cloud Retail Execution
Databricks
Datatron
Deloitte Cascade Suite
Denodo
EY Cloud Data IQ
HPE Consumption Analytics
IBM Apptio
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
PTC FlexPLM
SAP Cloud Platform
Snowflake
Ubersmith

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

XTEL AI

Date Founded

1991

Company Location

Italy

Company Website

xtech.ai/

Company Facts

Organization Name

Wipro

Company Location

United States

Company Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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