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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is Adobe Advertising Cloud?

At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.

Media

Media

Integrations Supported

Bidtellect
DV Publisher Suite
Eyeota
Factori
FreeWheel Beeswax
Qloo
Adloox
ShareThis
Zuuvi

Integrations Supported

Bidtellect
DV Publisher Suite
Eyeota
Factori
FreeWheel Beeswax
Qloo
Adobe Audience Manager
AppReseller
AppWise
Brandmovers
Capgemini Intelligent Automation Platform
Centrical
Digimarc Discover
FuseCommander
Instant-Mail
Pattern
TCS HOBS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/advertising/adobe-advertising-cloud.html

Categories and Features

Categories and Features

Ad Management

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Popular Alternatives

Popular Alternatives