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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is AudienceProject?

AudienceProject goes beyond the conventional boundaries of a tech provider by presenting an all-encompassing marketing and advertising platform designed for businesses focused on enhancing their advertising efficiency and inventory management. This platform empowers you to draw in a wider array of advertisers, thereby increasing your potential to secure a larger share of the advertising budget while effectively targeting the audiences that advertisers want to reach, ultimately leading to improved returns on their investments. By enhancing your role as a trusted consultant, you can also help your clients identify and connect with their key consumers, which contributes to a higher return on investment. Moreover, by identifying important consumer segments and expanding your outreach to related demographics, you can gain greater value from your advertising investments and further develop your brand through continuous campaign refinement across multiple channels. To further optimize your advertising budgets, it is essential to meticulously evaluate and analyze your advertising performance across a variety of media and platforms, which enables you to make informed, strategic decisions that support your success. In an increasingly competitive environment, harnessing data-driven insights is vital for fostering ongoing growth and implementing effective marketing tactics. As you navigate this landscape, remember that the ability to adapt and innovate will be key to sustaining your advantage.

Media

Media

Integrations Supported

ADvendio
Ad Reform
Adplorer
Adwallet
Amazon Transparent Ad Marketplace (TAM)
Celtra
DV Publisher Suite
Delivr
FreeWheel Beeswax
Google Display & Video 360
Humming
KNOREX XPO
Kochava
Meetrics
Proximic by Comscore
PubPower
Qloo
ShareThis
Supermetrics
The Moneytizer

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

AudienceProject

Date Founded

2010

Company Location

Denmark

Company Website

www.audienceproject.com

Categories and Features

Categories and Features

Advertising Agency

Not specified

Market Research

Benchmarking
Data Management
Panel Management
Sample Management
Statistical Analysis
Survey Management

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