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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is Criteo Commerce Grid?

Criteo Commerce Grid distinguishes itself as the first SSP meticulously crafted to connect supply from commerce-oriented publishers with discerning demand. By merging access to top-tier inventory with extensive real-time commerce analytics, Commerce Grid enables buyers to execute tailored, performance-oriented agreements across a range of formats, such as display, video, CTV, and native advertising. Advertisers gain from optimized deals driven by results, transparent supply chains, and seamless activation within their preferred DSPs. For publishers, Commerce Grid boosts revenue by integrating inventory with data that signifies commerce intent, all while maintaining trust and control over their assets. This unique combination of high-quality supply, accurate audience targeting, and automation equips marketers to attain quantifiable results throughout the entire sales funnel, ensuring that publishers receive fair remuneration for their efforts. Furthermore, the platform's innovative features create a more streamlined advertising landscape, ultimately enhancing collaboration and profitability for both advertisers and publishers. In conclusion, Criteo Commerce Grid is reshaping the advertising ecosystem by facilitating mutually beneficial relationships between all parties involved.

Media

Media

Integrations Supported

Google Display & Video 360
152 Media
Ad Reform
Adplorer
Delivr
Eyeota
Factori
Meetrics
Octane11
Prebid
Proximic by Comscore
PubGalaxy
PubPower
Qloo
ShareThis
The Moneytizer
ad:personam

Integrations Supported

Google Display & Video 360
MediaMath
The Trade Desk
Yahoo DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Criteo Commerce Grid operates on a take rate pricing model, paid by the publisher. Data inclusion in deals-based trading may incur additional fees.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France

Company Website

www.criteo.com/platform/commerce-grid/

Categories and Features

Categories and Features

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