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What is Xandr?
Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.
What is Smoot AI?
Smoot is a state-of-the-art advertising platform that harnesses the power of AI to merge emotional context, brand identity, and analytical insights, all aimed at enhancing media campaigns while boosting publisher revenue. By performing real-time analysis of videos, images, and text, it effectively gauges audience emotions and aligns advertisements with the contexts that resonate most, ensuring that your message reaches viewers at their most receptive moments. Unlike traditional cookie-based targeting methods, Smoot presents a contemporary solution for advertisers by delivering emotionally attuned media across diverse formats such as video, display, and connected television, which reduces waste and improves key performance metrics including engagement and completion rates. Moreover, it seamlessly integrates with fraud detection systems to safeguard campaign integrity. For publishers, Smoot serves as an AI-driven monetization tool, aggregating demand from sources like Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, thereby maximizing cost per thousand impressions (CPM) through sophisticated header bidding techniques. The platform's AI continually learns from campaign feedback and provides actionable recommendations for optimization, enhancing overall effectiveness. Ultimately, Smoot not only enhances the efficiency of advertising efforts but also cultivates deeper connections between brands and their target audiences, paving the way for more meaningful interactions. Its innovative approach positions Smoot as a leader in the evolving landscape of digital advertising.
Integrations Supported
Amazon Transparent Ad Marketplace (TAM)
ADvendio
Ad Reform
Adloox
Adplorer
Adwallet
Bidtellect
Celtra
Factori
Google Display & Video 360
Integrations Supported
Amazon Transparent Ad Marketplace (TAM)
ADvendio
Ad Reform
Adloox
Adplorer
Adwallet
Bidtellect
Celtra
Factori
Google Display & Video 360
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Microsoft
Date Founded
1975
Company Location
United States
Company Website
www.xandr.com
Company Facts
Organization Name
Smoot AI
Date Founded
2023
Company Location
Spain
Company Website
www.smoot.ai/
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization