Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • Adzooma Reviews & Ratings
    254 Ratings
    Company Website
  • Papirfly Reviews & Ratings
    161 Ratings
    Company Website
  • Bluepear Reviews & Ratings
    57 Ratings
    Company Website
  • Apify Reviews & Ratings
    1,714 Ratings
    Company Website
  • RallyFuel Reviews & Ratings
    1 Rating
    Company Website
  • Descartes Sellercloud Reviews & Ratings
    98 Ratings
    Company Website
  • Setplex Reviews & Ratings
    10 Ratings
  • BYDFi Reviews & Ratings
    5,933 Ratings
    Company Website
  • Phonexa Reviews & Ratings
    238 Ratings
    Company Website

What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is Tappx?

Tappx functions as an all-encompassing platform for programmatic advertising and monetization, aimed at empowering app developers, mobile publishers, advertisers, and demand partners to optimize and elevate their digital revenue opportunities. By unifying user acquisition, the monetization of ad inventory, and performance advertising solutions, Tappx cultivates a seamless ecosystem that promotes growth. Its proprietary real-time bidding system and advanced programmatic technology create connections between app, web, and OTT/CTV inventory and a variety of global demand sources, conducting fair auctions to enhance yield and CPMs effectively. Additionally, the platform offers comprehensive dashboards that provide users with oversight of ad units and geographical segments. Tappx is adaptable, facilitating monetization strategies across diverse environments such as mobile in-app, mobile web, desktop web, and connected TV, enabling publishers to effortlessly integrate its SDK while tracking performance metrics for ongoing enhancement. Beyond its monetization capabilities, Tappx also extends scalable paid user acquisition services that deliver high-quality direct traffic, along with programmatic advertising solutions that cater to both brand and performance marketing needs, establishing it as a formidable option for those pursuing holistic digital growth. Furthermore, Tappx's innovative approach allows for the continuous evolution of advertising strategies, ensuring that users remain competitive in a rapidly changing market landscape.

Media

Media

Integrations Supported

ADvendio
Ad Reform
Adloox
Amazon Transparent Ad Marketplace (TAM)
Celtra
Delivr
Eyeota
FreeWheel Beeswax
Google Display & Video 360
KNOREX XPO
Kochava
Meetrics
Octane11
Prebid
PubGalaxy
PubPower
ShareThis
The Moneytizer
Yieldlab
ad:personam

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

Tappx

Company Location

Spain

Company Website

www.tappx.com

Categories and Features

Categories and Features

App Monetization

Not specified

Popular Alternatives

Popular Alternatives