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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is VYADD?

VYADD s.r.o. operates as a specialized programmatic platform designed for mobile advertisers and publishers, having made its mark in the mobile sector since 2017, with its base located in Prague, Czech Republic. The firm offers a range of programmatic solutions such as Open RTB integration, an eCPM framework, and XML integration for push traffic, in addition to a CPC model. Currently, VYADD is prioritizing the enhancement and growth of its own Supply-Side Platform (SSP) and Real-Time Bidding (RTB) marketplace, which is aimed at bolstering its competitive position within the industry. This strategic focus on development underscores the company’s dedication to remaining agile in the ever-evolving realm of mobile advertising, as it seeks to innovate and respond to emerging trends. Moreover, VYADD's initiatives reflect a broader commitment to delivering value and efficiency to its clients in a rapidly changing digital landscape.

Media

Media

Integrations Supported

152 Media
Ad Reform
Adloox
Adplorer
Adwallet
Amazon Transparent Ad Marketplace (TAM)
Bidtellect
Celtra
DV Publisher Suite
FreeWheel Beeswax
Google Display & Video 360
KNOREX XPO
Octane11
Proximic by Comscore
Qloo
Retargetly
Supermetrics
The Moneytizer
Yieldlab
Zuuvi

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

VYADD s.r.o

Date Founded

2011

Company Location

Czech Republic

Company Website

vyadd.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

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Cyber Media Research and Services Limited