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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is WideOrbit?

WideOrbit provides media companies with the tools they need to streamline their business processes by making the sales journey more straightforward. This all-encompassing platform ties together every element of the workflow—from the initial sales pitches right through to the completion of payments, encompassing both digital advertising and upfront cash deals—thereby allowing users to tap into a wider marketplace. Enhance efficiency with solutions that consolidate all media buying and selling functions into a single, integrated system. Users can obtain crucial insights that aid in making well-informed business decisions by viewing their data from an integrated standpoint across various channels, markets, and platforms, including sales, finance, and external partners. By enabling strategic integrations that unify diverse demand sources, improve inventory management, and streamline workflows, WideOrbit enhances collaboration and operational effectiveness. In this way, WideOrbit empowers media firms to maximize their potential and adapt to the continuously changing industry environment, ensuring they stay competitive. As a result, organizations can thrive and respond proactively to emerging trends and market demands.

Media

Media

Integrations Supported

DV Publisher Suite
152 Media
ADvendio
Adloox
Adplorer
Delivr
FreeWheel Beeswax
Google Display & Video 360
ONEcount
Octane11
Prebid
PubGalaxy
Qloo
Retargetly
Supermetrics
The Moneytizer
Yieldlab
Zuuvi
ad:personam

Integrations Supported

DV Publisher Suite
Placements.io

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

WideOrbit

Date Founded

1999

Company Location

United States

Company Website

www.wideorbit.com

Categories and Features

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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