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What is Xapads?

Xapads is an all-encompassing advertising technology platform that simplifies omnichannel marketing using a cohesive suite of AI-driven tools designed for overseeing programmatic advertising, real-time bidding, tailored targeting, and performance optimization all within a unified interface. With its innovative AI/ML-powered programmatic engine named Xerxes, Xapads enables brands and agencies to craft compelling advertisements across display, video, mobile performance, rich media, OEM, and connected TV formats that not only engage audiences but also boost brand visibility while driving installations and conversions. Moreover, the platform enhances its offerings by integrating capabilities for YouTube and streaming ad optimizations, skillfully utilizing both artificial intelligence and human insights to analyze on-screen elements and emotions, thus fine-tuning targeting strategies. Publishers also benefit from seamless access to a diverse range of quality demand partners, promoting shared growth opportunities. By guiding users through the awareness, consideration, and conversion phases, Xapads employs data-driven strategies that maximize advertising budgets, leading to tangible business growth across multiple devices and platforms. This focus on performance, storytelling that captivates, and extensive reach ensures that brands are well-positioned to engage with billions of potential customers effectively, making it an invaluable resource in the modern advertising landscape. Ultimately, Xapads stands out as a pivotal player in driving innovative advertising solutions that resonate with diverse audiences.

What is FreeWheel Beeswax?

Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.

Media

Media

Integrations Supported

Unwire
Xaprio

Integrations Supported

Adobe Advertising Cloud
AppsFlyer
Beachfront
Dailymotion
Delivr
FreeWheel Strata
FreeWheel SupplySuite
Google Ad Manager
LiveRamp
PulsePoint
RhythmOne
Scibids
SpotX
Telaria
Unity
Yahoo DSP

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Xapads Media

Date Founded

2007

Company Location

India

Company Website

www.xapads.com

Company Facts

Organization Name

FreeWheel

Company Location

Netherlands

Company Website

www.freewheel.com/beeswax

Categories and Features

Ad Networks

Not specified

AI Advertising

Not specified

Categories and Features

Advertising

Not specified

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