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Ratings and Reviews 0 Ratings
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MikMakMikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
What is Xapads?
Xapads is an all-encompassing advertising technology platform that simplifies omnichannel marketing using a cohesive suite of AI-driven tools designed for overseeing programmatic advertising, real-time bidding, tailored targeting, and performance optimization all within a unified interface. With its innovative AI/ML-powered programmatic engine named Xerxes, Xapads enables brands and agencies to craft compelling advertisements across display, video, mobile performance, rich media, OEM, and connected TV formats that not only engage audiences but also boost brand visibility while driving installations and conversions. Moreover, the platform enhances its offerings by integrating capabilities for YouTube and streaming ad optimizations, skillfully utilizing both artificial intelligence and human insights to analyze on-screen elements and emotions, thus fine-tuning targeting strategies. Publishers also benefit from seamless access to a diverse range of quality demand partners, promoting shared growth opportunities. By guiding users through the awareness, consideration, and conversion phases, Xapads employs data-driven strategies that maximize advertising budgets, leading to tangible business growth across multiple devices and platforms. This focus on performance, storytelling that captivates, and extensive reach ensures that brands are well-positioned to engage with billions of potential customers effectively, making it an invaluable resource in the modern advertising landscape. Ultimately, Xapads stands out as a pivotal player in driving innovative advertising solutions that resonate with diverse audiences.
What is Marpipe?
Marpipe is a comprehensive catalog advertising and feed-based creative platform built for ecommerce brands seeking to maximize the value of their product catalogs across digital advertising channels. The platform enables marketers to transform ordinary product feeds into branded, visually rich catalog ads that drive stronger engagement and sales performance. Marpipe combines catalog design, product-level video creation, generative AI content production, feed management, and SKU optimization into a single solution. Brands can create dynamic catalog experiences featuring real-time social proof, promotional pricing, inventory indicators, countdown timers, buy-now-pay-later messaging, product videos, and personalized creative elements. The platform leverages feed-based automation to generate large volumes of customized ad creative while maintaining brand consistency across every SKU. Marpipe integrates with leading ecommerce platforms, marketing systems, and advertising networks, allowing marketers to deploy enhanced catalog ads without disrupting existing workflows. Advanced optimization tools help advertisers identify high-performing products and creative variations that contribute most effectively to campaign goals. The platform is designed to eliminate the limitations of standard catalog advertising by giving marketers complete creative control over automated product ads. Marpipe also provides AI-powered capabilities that accelerate content creation and enable scalable creative experimentation across large product inventories. By combining automation with creative flexibility, the platform helps brands improve catalog ad performance while reducing manual production effort. Marpipe empowers ecommerce marketers to turn their product feeds into a scalable growth engine that drives traffic, conversions, and revenue.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$199/month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Xapads Media
Date Founded
2007
Company Location
India
Company Website
www.xapads.com
Company Facts
Organization Name
Marpipe
Date Founded
2019
Company Location
United States
Company Website
www.marpipe.com
Categories and Features
Categories and Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor