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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Adobe Mix Modeler?

Boost your marketing return on investment by blending media planning with swift data insights. Adobe Mix Modeler empowers marketing teams to quickly and effectively pinpoint the most profitable investment opportunities that drive business growth and contribute additional value. As marketers face increasing demands to illustrate their business impact, this tool enables faster and more insightful measurement along with strategic planning. You can adeptly manage your marketing mix, modify campaign budgets in real-time, and produce data-driven recommendations essential for your organization, all supported by AI-driven incrementality scores that ensure reliable outcomes. Achieve a thorough and integrated approach to ROI measurement by aligning marketing performance, spending, conversion metrics, and other critical business components. Moreover, bolster confidence and assurance through strong data governance tools, which guarantee transparency regarding the quality and results of your models. This all-encompassing strategy not only clarifies complex data but also converts it into actionable insights that can be utilized for future campaigns, while fostering a culture of data-driven decision-making within your team. Ultimately, this approach can lead to more effective marketing strategies and improved business performance over time.

Media

No images available

Media

Integrations Supported

Adobe Analytics
Adobe Experience Cloud

Integrations Supported

Adobe Analytics
Adobe Experience Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/mix-modeler.html

Categories and Features

Categories and Features

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