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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is CasterStats?

Analyzing analytics can often be complex and demand considerable amounts of time. Our visualization software offers data in various formats such as charts, grids, and geographical maps, which allows for a more effective assessment of what matters to your audience. Generally, implementing a digital analytics tool can pose significant challenges. Nonetheless, CasterStats streamlines this process, enabling you to monitor your data with just a few simple clicks. The setup is user-friendly, and your data is quickly integrated into an all-encompassing dashboard. Moreover, many analytics solutions struggle with the integration of diverse streaming media technologies, which can hinder their overall effectiveness. CasterStats addresses this issue, ensuring that every facet of your media is captured and analyzed without any gaps. This comprehensive approach not only enhances your insights but also empowers you to make informed decisions based on complete data analysis.

Media

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Media

Integrations Supported

Integrations Supported

Google Data Studio
Microsoft 365
Microsoft Power BI
Tableau

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€100 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Online Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

NueroMedia

Date Founded

2009

Company Location

Belgium

Company Website

www.casterstats.com

Categories and Features

Digital Analytics

Not specified

Categories and Features

Dashboard

Not specified

Digital Analytics

Not specified

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