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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Formo?

Formo stands as a pioneering web3 product operating system that is fully integrated on the blockchain. By utilizing token-gated forms and advanced wallet intelligence, it effectively engages and retains customers within the web3 space. The comprehensive suite offered by Formo empowers you to analyze and leverage user data in the web3 environment, significantly enhancing your growth potential. Our vision is to create a robust growth infrastructure and analytics platform that caters specifically to the next wave of builders in the on-chain ecosystem. Formo embodies the tools and resources we wished we had access to when we first ventured into the world of web3. With the capability to navigate and consolidate the often-disparate data from both web2 and web3, Formo provides a cohesive overview of user activity and product vitality. This holistic view enables the development of highly desirable products that resonate with users. Additionally, Formo facilitates the monitoring and analysis of the entire user journey, spanning from initial engagement in off-chain environments to final conversions on-chain, all without the necessity for a dedicated internal data team skilled in SQL for dashboard creation, thereby freeing teams to channel their energy into innovation and product enhancement. In essence, Formo transforms the way web3 businesses operate, allowing them to thrive in a competitive landscape.

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Integrations Supported

Airtable
Google Sheets
Notion
Slack

Integrations Supported

Airtable
Google Sheets
Notion
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$0
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Formo

Date Founded

2024

Company Website

formo.so

Categories and Features

Categories and Features

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

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