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What is Xerago TrueMeasure?

Xerago TrueMeasure is a measurement assurance platform designed to ensure that digital analytics data reflects real user behavior. It sits alongside analytics platforms, tag managers, and marketing technology systems to verify that tracking is complete, correct, and aligned with business intent. The platform supports tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, Mixpanel, and other digital measurement systems. TrueMeasure scans pages, interactions, and tags across a digital estate to show where measurement is broken, missing, misleading, or underused. It identifies dark data, such as form abandonment, OTP screens, checkout steps, and other interactions that happen but are never captured by analytics tools. It also detects mistracked data, where events are captured incorrectly, such as a video play being recorded as a form submission or a page load being counted as engagement. TrueMeasure can reveal unutilized signals, including scroll depth, video completions, button variants, and other data points that teams collect but fail to act on. Its auto-healing measurement engine can diagnose tracking problems, deploy the correct fix, and validate that measurement has been corrected. The platform helps teams protect campaign attribution, funnel analysis, conversion reporting, landing page tracking, and marketing budget decisions from inaccurate data. Xerago offers TrueMeasure through plans such as Clarity for audits, Control for scheduled or on-demand audits, and Conquer for automatic measurement assurance. By combining tracking verification, dark data detection, event diagnosis, auto-healing fixes, and continuous measurement monitoring, Xerago TrueMeasure helps marketing, analytics, product, and growth teams make decisions based on reality.

What is Glazed?

Glazed Analytics is a pioneering analytics tool designed to transform Figma design interfaces into practical tracking plans through the power of artificial intelligence. By examining design screens and aligning with an existing event taxonomy, it presents users with tailored suggestions for tracking events that they can choose to accept, adjust, or reject. This solution produces prompts that work seamlessly with AI coding assistants, enabling the implementation of feature tracking with minimal developer input required. Moreover, it effortlessly integrates visual documentation within Figma, embedding tracking details into design components, which serves as a single source of truth, thereby eliminating the need for disjointed spreadsheets or Confluence documentation. When linked with data warehouses such as BigQuery, Redshift, and Snowflake, along with analytics platforms like Amplitude, Mixpanel, and PostHog, Glazed provides quality assurance views that reveal any missing or incorrect event properties and offer insights into first-seen and volume metrics. Additionally, it features automatic checks for duplicate names and enables users to synchronize the history of design versions, assuring a smooth and effective workflow across the product development lifecycle. This all-encompassing strategy not only fosters enhanced collaboration among teams but also significantly improves the efficiency of the entire analytics pipeline, ultimately leading to more informed decision-making.

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Integrations Supported

Amazon Redshift
Amplitude
Bolt
Claude Code
Confluence
Cursor
Figma
Google Analytics
Google Cloud BigQuery
Jira
Lovable
Miro
Mixpanel
Notion
PostHog
Slack
Snowflake

Integrations Supported

Amazon Redshift
Amplitude
Bolt
Claude Code
Confluence
Cursor
Figma
Google Analytics
Google Cloud BigQuery
Jira
Lovable
Miro
Mixpanel
Notion
PostHog
Slack
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$29 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Xerago

Date Founded

2002

Company Location

United States

Company Website

www.xerago.ai/product/truemeasure

Company Facts

Organization Name

Glazed

Date Founded

2023

Company Location

Germany

Company Website

glazedanalytics.com

Categories and Features

Categories and Features

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